The Big Picture - June/July 2014 - (Page F18)

FOCUS MAGNUM MAGNETICS www.magnummagnetics.com Specialized Services Can Set Your Shop Apart PURSUING NEW APPLICATIONS Identifying novel applications is vital to keeping any print shop's economic engine churning. These days, what you print on and what you print for are every bit as important as what you print with. Forward-thinking print shop managers would do well to scan the marketplace for opportunities to set themselves apart by offering services or specialization that customers can't find anywhere else. Right now, there's an enormous and growing marketplace that's looking for nontraditional signage and graphic display solutions. In a world where marketing messages are everywhere and just about every traditional advertising space is filled, many retailers and small businesses are looking for creative new ways and new places to get their messages in front of an increasingly jaded and distracted audience. Printers offering visually arresting signage and display solutions that will cover walls, floors, vehicles, or other nontraditional advertising spaces will find a marketplace hungry for their services. Of course, a primary challenge with offering these novel solutions is having the equipment necessary to produce the signage or graphics. For companies without multiple printing processes in house, investing in new equipment just to get into the game can be a tough sell. Savvy print shops are looking for media that will work with their existing presses and processes, such as printable, flexible magnetic media. Printing directly to flexible magnets can create eye-catching car signs, direct-mail pieces, and interchangeable signage and graphics that can be mounted on just about any flat or curved surface in all manner of shapes and sizes. At Magnum Magnetics, we have a variety of flexible magnetic media products certified for many widely used printing presses. Contact us for more information. ONYX GRAPHICS www.onyxgfx.com Improve Your Skills, Maximize Your Productivity SHOP TRAINING + EDUCATION Whether you are looking to adopt new technologies and applications or you're facing operational challenges like employee turnover, complicated customer demands, or better control of production costs, where do you look for help? Various resources are available for training, ranging from Web-based on-demand training to on-site services with experts that work with you individually. Webbased on-demand training is a great option for new employees since these resources - which can utilize video - are available 24/7, and can help bring these employees up-to-speed quickly. Moreover, this type of training can be taken after normal working shop hours to avoid impacting production conflicts. Another option is to bring a professional trainer onsite to evaluate your shop's particular training needs. Creating customized training for your business can be 18 FOCUS 2014 quite cost effective and provide one-on-one or group sessions tailored to your individual requirements. Onsite professional trainers have the benefit of working with many different print shops, and they can help you implement best practices from across the industry in your shop. No matter which training route you choose to take in your shop, here's the bottom line: Shops that invest in training and professional services typically experience decreases in time and material waste while exhibiting an increase in production efficiency and profits. Onyx Graphics offers three types of training: Webbased, on-demand training (with videos); instructor-led, Web-based training modules; and on-site professional training. For more information, contact your local Onyx reseller or visit the Onyx Graphics website. http://www.magnummagnetics.com http://www.magnummagnetics.com http://www.onyxgfx.com http://www.onyxgfx.com

Table of Contents for the Digital Edition of The Big Picture - June/July 2014

The Big Picture - June/July 2014
Contents
InSight
Wide Angle
Up Front
Graphics on the Go
Flavorful Interiors
Step-by-Step: Deer Caught in the Spotlight
Stay Sharp with Cutters and Routers
R+D
Explorer

The Big Picture - June/July 2014