Big Picture - November/December 2014 - (Page 22)
Planes, trains
Whether it's via plane, train, or automobile, we live in a world of constant travel
and transportation. and if you're not getting picked up or driving a vehicle, you're
sure to pass one on the street, see one in the sky, or even grab a bite to eat from
one. according to the Outdoor advertising association of america (Oaaa), advertising on vehicles boosts brand-name recognition 15 times more than any other
form of advertising, and it reaches more than 95 percent of americans.
Here we provide you with seven vehicle wraps from seven different shops
including food trucks, planes, and race cars that prove graphics on the go are
worthwhile for your shop.
Fine to be Free
BIG PICTURE
November/December 2014
Freebee Wraps
22
the business idea was straightforward: buy a fleet of small
electric vehicles, use them to offer free rides around Miami
Beach, and wrap the vehicles in advertising to cover expenses
and make some money. Thus Freebee was born; it began
offering rides to passersby in early 2012.
But there was a problem: "We were
outsourcing the printing and all the
creative," recalls co-founder and managing
partner Jason Spiegel. "It was costing us
$800 to $1000 for the vehicle wraps. It was a
hurdle to charge that price to our clients." The
company entered into a partnership with a local
marketing guru, Amir Youssef, founding BeeFree
Media (beefreemedia.com) in early 2013. "BeeFree
Media is the media side of our company - the printing,
the creative, anything that has to do with the marketing side
for the Freebee," Spiegel says.
BeeFree Media offers a wide variety of printing
services, from large-format to offset, but the key for
Freebee was printing vehicle wraps. The company
invested in a Roland VersaCamm VS-540 printer/
cutter and started producing its own wraps, which
made a big difference to the bottom line, cutting
wrap costs to $200 to $250 per vehicle.
To wrap the Freebee vehicles, which are
small buggies similar to golf carts, the shop uses
3M Controltac IJ180Cv3 and Scotchcal IJ35
graphic films. "A lot of the panels on our vehicles
are flat," Spiegel says, "so the IJ35 works out. When
we have to wrap the front and the back, where it's real
curvy, we use the Cv3."
Freebee offers several advertising packages, depending on
how much of the car the client wants to cover. "Depending on
the client, they may pay for extras," says Spiegel, "like the roll
bar, the interior, the rims, and so on. On a normal wrap, we use
about 350 square feet of material." Applying the film takes
about two or three hours, depending on how complex the job is.
http://www.beefreemedia.com
Table of Contents for the Digital Edition of Big Picture - November/December 2014
Big Picture - November/December 2014
Contents
Insight
Wide Angle
Upfront
Inside Output
Dynamic Signage
Planes, Trains & Automobiles
On Display
Perfect Fit
R+D
Explorer
Big Picture - November/December 2014
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