Big Picture - August 2015 - (Page 26)

BIG PICTURE August 2015 ROCK 'N' 26 The experts tell us that choosing the right media for the job is no longer a matter of printability. As technology has evolved and media offerings have grown more versatile, you and your customers have new factors to consider when shopping for substrates. Roll Media BY KIERSTEN WONES L et's go back to one of our media sourcelists from 1997: "Dozens of companies now offer inkjet media in widths 24 inches and greater" (July 1997, pg. 90). Purchasing from a third-party media manufacturer was often the exception, rather than the rule, but, our author continued, "the list is sure to grow." And grow it has, not only in quantity, but also in diversity. "Printers now have a variety of products to consider, suitable for different timeframes and niche applications," says Nazdar SourceOne's Judy Heft. And there are other factors to remember, as well. "More and more PSPs [are] expanding into new markets, particularly in three key areas: soft signage, décor, and 'greener' print," says María Jesús Pérez Rodríguez of HP. With this in mind, we've provided you with a brief playlist, a sampling of this year's new roll media products. (Stay tuned for magnetic, specialty, and rigid media in our October and November/December issues.) Before reading, consider what's important to you and your customers: Eco-friendliness? Color? Versatility? What will be your best purchase?

Table of Contents for the Digital Edition of Big Picture - August 2015

Big Picture - August 2015
Contents
Insight
Wide Angle
Upfront
Inside Output
Dynamic Signage
Air Superiority
Rock ‘n’ Roll Media
R+D
Explorer

Big Picture - August 2015

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