Big Picture - March 2016 - (Page 8)
Wood Prints Refresh
Signage Offerings
THE PROCESS
"Since we took delivery of our machine [an Océ Arizona 318 GL with white ink and a
roll-to-roll option], it's been running almost nonstop. The labor savings of printing
direct to substrate is huge. It's also opened more potential to many different markets,"
Davis says. The company usually prints on 4 x 8-foot sheets of ¼-inch-thick unfinished
and finished maple wood.
BIG PICTURE
March 2016
Printing direct to substrate has been a diversifying
push for San Rafael, California-based Davis Sign Co.
(dscsigns.com), says owner Milton Davis. Among materials
from plastic and foamboard to aluminum and acrylic, the
company's prints on wood have been especially popular.
Here, Davis talks about three recent projects, adding his top
tips for printing on this unique substrate.
8
WHITE OAK WINERY
Though they were originally looking for a
canvas wrap with a wood backer, Davis
converted the client to the idea of
direct-to-wood printing. "Once I showed
pictures of the technique and the cost
savings, they were sold." And technique is
key: He adds that the material is usually
warped and must be vacuumed down, so
printing to a full sheet is optimal.
MIKE'S BIKES
Davis talked this loyal client into giving
themselves a break and trying something
new: "They were using an old-school
method of applying prints to wood via a
process that creates an abstract look,
which sounded awesome but was very
labor-intensive, especially with the time
crunch they were in."
KARL'S ART
"A neighbor and friend of ours creates
black-and-white abstract art with super
intricate details," Davis says of a project
that showed how wood prints can add
character to any type of print, even fine
art. But this process isn't for newbies:
Davis has learned to use a low heat lamp
setting to prevent warping.
http://www.dscsigns.com
Table of Contents for the Digital Edition of Big Picture - March 2016
Big Picture - March 2016
Contents
Challenge Accept
The Power and the Glory
Insight
Dynamic Signage
Wide Angle
Upfront
R+D
Big Picture - March 2016
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