Big Picture - April 2016 - (Page 22)
breaking down
the WALLS
11 print shops reveal the
secret behind printed décor:
Anything is possible.
BIG PICTURE
April 2016
BY KIER S TEN WONES
22
I
t's tough to pin down a pattern in the realm of digitally
printed wall décor: Increasingly, the trend is that almost
anyone - designers and artists, digital print shops, and
analog printers who decide to make the switch - can do
just about anything. As machines and media become
simpler to operate and install, there's a fear that the role of
the print shop middleman may decline. Some experts and
manufacturers say wallcoverings are destined to meet the same
commoditized fate as billboards and vehicle wraps, while others
argue that the premium placed on customized décor is as
limitless as the provider's imagination.
So, what can PSPs do to stay present and profitable in this
sector? You'll find a variety of strategies in the following pages:
Some shops have expanded their in-house design services
while others have befriended interior designers, architects, and
local artists. Some market themselves as a friend to small
businesses and home decorators while others take on highprofile office buildings and hotels. There are shops that have
searched for ways to save the client a buck, providing selfinstallable graphics or offering less costly media, while others
take the opposite approach and stock one-of-a-kind substrates
with special effects that enrich the printed design. A handful of
customers will prioritize eco-friendliness when looking for a
vendor; others can't spare the extra dollar.
And it's no secret that textiles are all the rage - InfoTrends
predicted last year a 34 percent CAGR for digital textile
printing through 2019 - but vinyl films will always have their
place. You'll see a wealth of latex printing, but neither UV nor
solvent technologies have lost their footing in this market.
The choices are nearly infinite, so it may be easy to
overwhelm yourself with inventory and equipment that doesn't
fit your capabilities or your customers. Big Picture is the first to
applaud expansion and diversification, but do so strategically.
Pick the right technologies for your shop, craft an identity
around their potential, and see where they take you. One thing
is for certain in this sector: Be ready to crank up the creativity.
Table of Contents for the Digital Edition of Big Picture - April 2016
Big Picture - April 2016
Contents
Insight
Wide Angle
Upfront
Inside Output
Thinking About Ink
Breaking Down the Walls
R+D
Job Log
Big Picture - April 2016
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