Big Picture - August 2016 - (Page 40)
While it
looks like a
simple piece,
there are a
lot of things
going on
with it from
a forming
stance.
- EricaBrotz,
DKMAdArt
Who You Gonna Call?
THE CLIENT
PRODUCTION
Innovative Concepts in Entertainment
The core of the "Ghostbusters" marquee begins with a ¾-inch
wood piece with affixed LEDs - that's the easy part. DKM
worked with thermoforming partner Plastic Systems for more
than a year to get the external graphic just right.
The prepress team went through trial after trial, working
to line up the ghost's facial features perfectly and tweaking the
depth perception of the hands.
After the first several rounds of grid testing and persistent
ink cracking, it became necessary to modify the mold - which
of course initiated a new shift in artwork and more rounds of
testing. The final piece was printed on DKM's EFI Vutek
GS3250 onto a soft PETG plastic - requiring three passes of
CMYK and two passes of white ink - and thermoformed with
equipment from Terraforma Machinery.
In addition, DKM provided a range of printed material
from 2-inch decals to 4 x 6-foot graphics and even service
decals for the machinery's interior.
THE PLAYERS
August 2016
DKM AdArt, Plastic Systems
TOOLS & SUPPLIES
EFI Vutek GS3250, PETG, thermoforming machine from
Terraforma Machinery
BIG PICTURE
THE JOB
40
Many arcade machines call for anywhere from 15 to 40 pieces
of print, and it takes a trusted partner to make sure each graphic
is not only visually enticing, but also long-lasting and seamlessly
installed. Innovative Concepts in Entertainment (ICE) turned to
DKM AdArt to help launch a new "Ghostbusters" experience in
time for the 2016 IAAPA gaming expo, hoping to stir up interest
before the new film debuted in July. In addition to the usual
pieces, ICE wanted a backlit, thermoformed attention-grabber
that would be irresistible to arcade goers.
Table of Contents for the Digital Edition of Big Picture - August 2016
Big Picture - August 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
Dynamic Signage
Touching the Future of Print
How I Got the Job: Sino Tour
RIP It, RIP It Good
R+D
Job Log
Big Picture - August 2016
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