Big Picture - October 2016 - 15

SGIA EDUCATION Between applying Band-Aids to our heels, sifting through product brochures, and more than a few cups of coffee, Big Picture sat in on some educational sessions. INDUSTRIAL PRINTING SYMPOSIUM When SGIA VP Dan Marx asked for a show of hands for printers whose operations were completely analog, none raised their hands. He then asked whose operations were completely digital: None raised their hands here, either, proving that each process still has clear merits in this sector. Marx also stressed the importance of what happens after the press: "The printing press only produces a print. It's the finishing that really turns the print into a product." James Gill of Fujifilm Dimatix gave us a glimpse of the future, pointing out applications like food colorants, customized pharmaceuticals, and wearable charging technology. He says "the ink is the key part of moving into any new market," and the trick is providing both jettability - specifics for the inkjet community - and applicability - specifics for the end user. DURST RETAIL 2020 PART 4: RETAIL REALITIES Martine Padilla, VP of sales, Allen Press, gave the 7:30 a.m. crowd a number of strategies for aligning sales team members with the right print buyer: Every buyer has his or her own characteristics, which in turn call for a different sales relationship. She also stressed the importance of the elevator speech when trying to gain a new client: Doing your homework is absolutely essential, and you better be ready to show how you stand out from other callers. UNUSUAL APPLICATIONS FOR DIGITAL TEXTILE PRINTING Speaker and chemical expert Vince Cahill reminded attendees that the key to digital is that it's off contact: Imaging on ceramics, silk, performance wear, and any number of fragile materials will open new possibilities as rapidly as PSPs are prepared to execute them. 2016 SUSTAINABILITY CONFERENCE The Sustainable Green Printing Partnership held a day-long "town hall" of sorts for print shops that are currently certified and for those who are interested in certification. Top takeaways from the day included: * Employee engagement helps drive sustainability within your company. * Do your sales people know the ins and outs of your shop's sustainability efforts? They should. * Understand the difficulty of becoming certified, but know that if your company is lean, that's half the battle. MORE For live updates during major industry shows (or to see more from SGIA Expo 2016), check out our Twitter accounts: @BigPictureMag and @Adrienne_BigPic. QUOTED  I have five minutes. I need to know what sets you apart from everybody else who's calling me.  - MARTINE PADILLA on getting your foot in the door at Durst's Retail 2020 event at SGIA Expo 2016 http://magnetsource.com/one

Table of Contents for the Digital Edition of Big Picture - October 2016

Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
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