Big Picture - October 2016 - 19

SAY CHEESE "'Think outside of the box' is the motto that motivates all Ich&Kar projects," says Helena Ichbiah of the French design duo Ich&Kar (ichetkar.fr). So, when the company was asked to travel to New York for their first interior design project, they were ready for a challenge that was out of their ordinary. The client, the French Dairy Interbranch Organization, was in the process of launching the French Cheese Board, an experiential shop designed "as a beacon for chefs, artists, designers, foodies, and cheese makers to explore dairy products and foods as a medium for development and innovation," Ichbiah says. The space is modular, and the design had to be flexible in order to conform to its different functions, from cheese resale to tableware exhibition to master classes. Ich&Kar decided to use magnetic media for the first time in order to allow the Cheese Board's curators the necessary flexibility. Roughly 500 square feet of graphics were printed on black VM-Luna and off-white VM-Canvas from Visual Magnetics, using an HP Latex 360 printer. "The challenge was to keep all the functions very fluid while offering a user-friendly toolbox," Ichbiah says. "We designed situations of usage, more than a space. ... The look and feel of the space can change from day to day." TRICK OR FEET BIGPICTURE.NET Innomark Communications (innomarkcom.com), based outside of Cincinnati, has been fabricating graphics and signage for the retail sector for 25 years. Offering digital, offset, and screen printing - as well as specialty packaging and display capabilities - it's truly a one-stop shop. When Party City, via a third-party agency, commissioned Halloween-themed floor graphics for more than 1000 locations, Innomark turned to both analog and digital imaging, using their Durst 512R inkjet printer to produce a short run of graphics for the 75 stores that were carpeted. The shop used 3.4-mil General Formulations Concept 212 Vinyl with a 5-mil scratch-resistant and textured GF 54-150 laminate. Steve Zick, senior VP and general manager, says lamination is the most important step when producing floor graphics, unlike ordinary vertical applications. "The ink film has to be thin enough that bubbles aren't created by the surface height differences - without sacrificing image density," he adds. Innomark used a Seal laminator and a Zünd G3 3XL-3200 iCut table for the finishing steps. Zick says floor graphics have become a more viable option in recent years as "the adhesive quality and variety of legitimate material options have increased" - particularly in regard to two major concerns: the risk of falling and the possibility of damaging the floor. Today, more and more suppliers are able to offer warranties and installation instructions, and as a result, Zick expects PSPs to begin turning to digital materials for this application in greater numbers. 19 http://www.ichetkar.fr http://www.innomarkcom.com http://www.BIGPICTURE.NET

Table of Contents for the Digital Edition of Big Picture - October 2016

Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/bp_201910
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http://www.nxtbook.com/nxtbooks/STMG/bp_201908
http://www.nxtbook.com/nxtbooks/STMG/bp_20190607
http://www.nxtbook.com/nxtbooks/STMG/bp_201905
http://www.nxtbook.com/nxtbooks/STMG/bp_201904
http://www.nxtbook.com/nxtbooks/STMG/bp_201903
http://www.nxtbook.com/nxtbooks/STMG/bp_20190102
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http://www.nxtbook.com/nxtbooks/STMG/bp_201603
http://www.nxtbook.com/nxtbooks/STMG/bp_20160102
http://www.nxtbook.com/nxtbooks/STMG/bp_20151112
http://www.nxtbook.com/nxtbooks/STMG/bp_201510
http://www.nxtbook.com/nxtbooks/STMG/bp_201509
http://www.nxtbook.com/nxtbooks/STMG/bp_201508
http://www.nxtbook.com/nxtbooks/STMG/bp_20150607
http://www.nxtbook.com/nxtbooks/STMG/bp_201505
http://www.nxtbook.com/nxtbooks/STMG/bp_201504
http://www.nxtbook.com/nxtbooks/STMG/bp_201503
http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
http://www.nxtbook.com/nxtbooks/STMG/bp_201411
http://www.nxtbook.com/nxtbooks/STMG/bp_201410
http://www.nxtbook.com/nxtbooks/STMG/bp_201409
http://www.nxtbook.com/nxtbooks/STMG/bp_201408
http://www.nxtbook.com/nxtbooks/STMG/bp_20140607
http://www.nxtbook.com/nxtbooks/STMG/bp_201405
http://www.nxtbook.com/nxtbooks/STMG/bp_201404
http://www.nxtbook.com/nxtbooks/STMG/bp_201403
http://www.nxtbook.com/nxtbooks/STMG/bp_20140102
http://www.nxtbook.com/nxtbooks/STMG/bp_mediainksourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_201311
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http://www.nxtbook.com/nxtbooks/STMG/bp_201303
http://www.nxtbook.com/nxtbooks/STMG/bp_20130102
http://www.nxtbook.com/nxtbooks/STMG/bp_20121112
http://www.nxtbook.com/nxtbooks/STMG/bp_201210
http://www.nxtbook.com/nxtbooks/STMG/bp_201209
http://www.nxtbook.com/nxtbooks/STMG/bp_201208
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