Big Picture - October 2016 - 2

insight Embracing Change R ecently, at SGIA Expo 2016, an attendee approached me to congratulate me on my recent promotion to editor-in-chief. Although we had never met in person, Jim White, president of Go Graphix, and I go "way back." One of my fi rst assignments at Big Picture was to cover a basketball wall mural completed by his shop (Jan/Feb 2013 pg. 44). I stood in emotional shock as I witnessed my time with this brand come full circle, and reveled in the many industry changes that have arisen since I joined the magazine four years ago. That same day, I was brought back to 2016's reality and the industry's current state. At a press conference, one manufacturer led a user panel where three digital print shop representatives shared their day-to-day workflow challenges, opportunities, and successes. Although it may have appeared to those around us that Associate Editor Kiersten Wones and I were texting friends at home or Snapchatting each other to pass the time, we were fiercely taking notes on our phones and tweeting quotes, stats, and images from the meeting. This panel, however, posed a challenge. The three shops were nowhere to be found in the Twitterverse. I couldn't help myself and I raised my hand: I had to know why these successful and engaging industry leaders lacked a social media presence. (This was followed by a number of good-natured jokes at the millennial generation's expense.) Lack of understanding, lack of time, and lack of interest pretty much summed up their responses. But I have seen firsthand what social media brings to a business: free advertising, new (and younger) clients, and a simple way to engage the industry. That week, Creative Printing's David Leavey joined LinkedIn, and Laurel Graphics' Kevin Ortiz created a Twitter account. I'd like to think our conversation sparked this, but nonetheless, there was change. Big Picture has always been on the forefront of change and we want to continue that fluid relationship where we can learn from our readers. Whether it's helping you create a more social presence to garner new clients or discussing future applications and technologies like packaging, interiors, and single-pass printing, we aim to be ahead of the curve. I'm honored, and excited, to be your new editor-in-chief. I'm here to push our brand forward in today's growing economy and marketplace, and to continue to work with this community of print service providers who constantly embrace new technologies, products, applications, and trends. Let's see where these changes take us. bigpicture.net EDITORIAL Adrienne Palmer Editor-in-Chief adrienne.palmer@stmediagroup.com Kiersten Wones Associate Editor kiersten.wones@stmediagroup.com Kathleen DeZarn Art Director kathy.dezarn@stmediagroup.com Marty McGhie, Craig Miller, Beth Osborne Columnists Rick Bachelder, Kathy Boydstun, Terry Corman, Scott Crosby, Brandon Gabriel, Michael Garcia, Kirk Green, Robert Kissel, Tina McLaughlin, Craig Miller, Carmen Rad, Greg Root, Jared Smith, Mark Taylor Editorial Advisory Board SALES Murray Kasmenn Senior VP/Group Publisher 770/578-2577 murray.kasmenn@stmediagroup.com Lou Arneberg Senior Market Strategist East and Midwest US, E Canada 800/654-5169 lou.arneberg@stmediagroup.com Jim Karwowski Senior Market Strategist West and South US, W Canada, Europe, Asia 630/474-4038 jim.karwowski@stmediagroup.com Karen Jones Senior Market Strategist GA, NC, SC, Classifieds 843/697-3802 karen.jones@stmediagroup.com Linda Volz Production Supervisor linda.volz@stmediagroup.com Tedd Swormstedt President October 2016 Steve Duccilli Senior VP of Content Christine Baloga Audience Development Director Kari Freudenberger Director, Online Media BIG PICTURE SUBSCRIPTION SERVICES 2 BY ADRIENNE PALMER, Editor-in-Chief BIG PICTURE (ISSN 1082-9660) is published 9 times annually (Jan/Feb, March, April, May, June/July, August, September, October, Nov/Dec) by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to non-qualified individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2016, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Big Picture, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Big Picture, P.O. Box 1060, Skokie, IL 60076. 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Table of Contents for the Digital Edition of Big Picture - October 2016

Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
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