Big Picture - October 2016 - 21

R E A DY TO BRANCH OUT? Big Picture asked all of our contributors the same question: What would you say to someone who has never produced this specialty application before? FLOOR GRAPHICS * "Follow the directions. The warranties and indemnification require correct production and application steps to be followed." -Steve Zick, Innomark Communications * "Introduce the clients to a few examples of how floor graphics can be used. The final recipients are not usually aware that such solutions are possible." -Robert Szymczak, Cookie Printers * "Do some research on media; ensure it's non-slip rated for floor use. There's no point skimping on the media to save a few dollars and causing a fall. It will just cost you in the long run." -Kimberly Degenhardt, Kwik Kopy Hornsby * "Research the production information so you know what you're selling. ... Research what type of customer would benefit from this product." -Lawrence Truan, Primary Color DREAM BIG FINE ART * "You absolutely, positively must have good color management." -Tony Bonanno, Tony Bonanno Photography SHOWSTOPPER Nowadays, retailers are having trouble catching shoppers' attention, but a 3575-square-foot elevator wrap - featuring Kate Hudson, nonetheless - is almost impossible to miss. The graphic, which promotes Ann Taylor's concession in a New York City Bloomingdale's, was printed on a Durst 500 by Fusion Imaging (Kaysville, Utah, fusionimaging.com) and installed overnight. The two-way media - Contra Vision Performance White on Black material with 30-percent transparency - allowed those standing inside the elevator to see out while maintaining a vivid visual for shoppers within the mall. BIGPICTURE.NET When Kimberly Degenhardt and her husband/business partner, Stewart Schmidt, bought a Kwik Kopy franchise (hornsby. kwikkopy.com.au) outside of Sydney, they immediately began transitioning the previous owners' offerings from small offset and digital printing to wide-format products, specialty finishes, and even graphic and web design. Applications such as decals, cut vinyl lettering, and vinyl prints for outdoor signs took off, but this year they felt ready to branch out, looking to wallpaper and floor graphics as two promising markets. Degenhardt says they've learned techniques and troubleshooting strategies from their suppliers along the way, but one of their biggest challenges so far was a tradeshow graphic. The client, a Sydney artist named Lisa Brummer, suggested a floor graphic "to entice people," and wanted it to be as large as possible. The 5 x 10-foot result pushed Kwik Kopy's capabilities to their limit, with the width at the maximum possible for their Roland VS-640 printer and the length equally taxing in their small production space. Degenhardt says "Lisa would have liked something larger, but this meant producing two separate pieces and lining them up at installation" - ordinarily an easy feat, but Brummer would be doing the installation. The graphic was printed on McSign OPCR Floor Base with McSign FG Floor Laminate from Australian Visual Solutions; they used a Royal Sovereign cold laminator. Pushing the limits of their tiny shop turned out to be a risk worth taking: "Installation couldn't have been easier," Brummer says, adding that the vinyl easily withstood the foot traffic created by the tradeshow's 12,000 attendees. She even says she'll be able to reuse it. The graphic "quite quickly became a talking point," Brummer continues. "It also became quite interactive with potential clients as people used their feet to point out images they loved." A visitor even placed an order for a reprint of the same graphic on wall canvas. As for Kwik Kopy's future in floor graphics, they're hoping to revise their shop layout and bring in larger work tables. Degenhardt also sees floor graphics becoming more common, "as it's getting easier to produce them." MAGNETIC MEDIA * "Try it! It's a fantastic medium, it offers so many possibilities, and it can be really affordable." -Helena Ichbiah, Ich&Kar 21 http://kwikkopy.com.au http://www.BIGPICTURE.NET http://www.fusionimaging.com

Table of Contents for the Digital Edition of Big Picture - October 2016

Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
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http://www.nxtbook.com/nxtbooks/STMG/bp_201410
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http://www.nxtbook.com/nxtbooks/STMG/bp_201408
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http://www.nxtbook.com/nxtbooks/STMG/bp_20140102
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http://www.nxtbook.com/nxtbooks/STMG/bp_201311
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