Big Picture - October 2016 - 22

DON' T R AIN ON MY PAR ADE Anyone who's produced graphics for a live event will tell you that logistics can be a nightmare: You're dealing with sponsors who send last-minute artwork, working around other event vendors during installation, and printing at all hours of the night because being late is simply not an option. But the team at Cookie Printers (Warsaw, Poland, cookieprinters.eu) faced a challenge that was exceedingly more frustrating: a heavy downpour, just a few days before the outdoor movie festival Dwa Brzegi. The shop was due to install more than 3500 square feet of graphics for the entrance of the festival's main viewing tent and two sponsored zones for T-Mobile and Chill. This included roughly 750 square feet of floor graphics, which require a fair amount of attention to detail even when you're not plagued by the elements. "We had to artificially dry the surface to make it stickier so that the foil wouldn't come off," says Robert Szymczak, co-owner, of the 12-man installation. Cookie Printers used a Roland VersaArt RE-640 printer, Summa vinyl cutter, and NEFU laminator. The floor graphics were imaged on Arlon DPF800 and laminated with anti-slip, dirt-resistant material from ATP. Szymczak, who got his start in the industry on the supplier side before teaming up with business partner Marcin Bogacki, says proper materials for floor graphics are much more accessible nowadays, leading to a drop in prices and, naturally, an increase in interest in this unique form of advertising. BIG PICTURE October 2016 A NEW TR ADITION 22 For the first-ever Cotton Bowl Stadium Prep Showcase, the Dallas Sports Commission asked Primary Color (primarycolorinc.com) to supply 800 square feet of graphics, most of them featuring the event's logo to create brand awareness for a new tradition in Texas high school football. Eight teams faced off during the two-day event. The branding included floor graphics outside the elevators, stair graphics, and a 24 x 20-foot logo behind the end zone. Primary Color used Alumigraphics Smooth for the stairs, as well as logos on the columns at the stadium's entrance; Alumigraphics Grip was used for the floor branding. The shop used an EFI Vutek PressVu UV 320 printer. Owner Mark Truan says floor graphics have become more popular in the five or six years that the company has been offering them; it looks like a trend that will continue as retailers are further exposed to their advantages. http://www.cookieprinters.eu http://www.primarycolorinc.com

Table of Contents for the Digital Edition of Big Picture - October 2016

Big Picture - October 2016
Contents
Insight
Wide Angle
Upfront
Business + Management
It’s Wise to Specialize
The Long, but Rewarding, Road to Sustainability
Cut It Out
R+D
Explorer
Big Picture - October 2016 - Big Picture - October 2016
Big Picture - October 2016 - Cover2
Big Picture - October 2016 - Contents
Big Picture - October 2016 - Insight
Big Picture - October 2016 - 3
Big Picture - October 2016 - 4
Big Picture - October 2016 - 5
Big Picture - October 2016 - 6
Big Picture - October 2016 - 7
Big Picture - October 2016 - Wide Angle
Big Picture - October 2016 - 9
Big Picture - October 2016 - Upfront
Big Picture - October 2016 - 11
Big Picture - October 2016 - 12
Big Picture - October 2016 - 13
Big Picture - October 2016 - 14
Big Picture - October 2016 - 15
Big Picture - October 2016 - Business + Management
Big Picture - October 2016 - 17
Big Picture - October 2016 - It’s Wise to Specialize
Big Picture - October 2016 - 19
Big Picture - October 2016 - 20
Big Picture - October 2016 - 21
Big Picture - October 2016 - 22
Big Picture - October 2016 - 23
Big Picture - October 2016 - The Long, but Rewarding, Road to Sustainability
Big Picture - October 2016 - 25
Big Picture - October 2016 - 26
Big Picture - October 2016 - 27
Big Picture - October 2016 - Cut It Out
Big Picture - October 2016 - 29
Big Picture - October 2016 - 30
Big Picture - October 2016 - 31
Big Picture - October 2016 - R+D
Big Picture - October 2016 - 33
Big Picture - October 2016 - 34
Big Picture - October 2016 - 35
Big Picture - October 2016 - 36
Big Picture - October 2016 - 37
Big Picture - October 2016 - 38
Big Picture - October 2016 - 39
Big Picture - October 2016 - Explorer
Big Picture - October 2016 - Cover3
Big Picture - October 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/bp_20151112
http://www.nxtbook.com/nxtbooks/STMG/bp_201510
http://www.nxtbook.com/nxtbooks/STMG/bp_201509
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http://www.nxtbook.com/nxtbooks/STMG/bp_201503
http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
http://www.nxtbook.com/nxtbooks/STMG/bp_201411
http://www.nxtbook.com/nxtbooks/STMG/bp_201410
http://www.nxtbook.com/nxtbooks/STMG/bp_201409
http://www.nxtbook.com/nxtbooks/STMG/bp_201408
http://www.nxtbook.com/nxtbooks/STMG/bp_20140607
http://www.nxtbook.com/nxtbooks/STMG/bp_201405
http://www.nxtbook.com/nxtbooks/STMG/bp_201404
http://www.nxtbook.com/nxtbooks/STMG/bp_201403
http://www.nxtbook.com/nxtbooks/STMG/bp_20140102
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http://www.nxtbook.com/nxtbooks/STMG/bp_sourcebook1314
http://www.nxtbook.com/nxtbooks/STMG/bp_201311
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http://www.nxtbook.com/nxtbooks/STMG/bp_20130102
http://www.nxtbook.com/nxtbooks/STMG/bp_20121112
http://www.nxtbook.com/nxtbooks/STMG/bp_201210
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