Big Picture - November/December 2016 - 16
Wrap Me Up
Haters Gonna Hate
BIG PICTURE
November/December 2016
INSHANE DESIGNS
16
They say any publicity is good publicity, but for some, bad PR
can be tough to stomach. That wasn't the case for Mike
Hysong, who found the "haters" of his eccentric Corvette
wrap to be simply amusing - and productive. His YouTube
channel, Street Speed 717, saw a jump in 40,000 subscribers in
just two weeks after the wrap was installed, and his video
making fun of the naysayers was one of his most-viewed.
The mastermind behind the wrap, Shane Weldon, president
of InShane Designs (inshanedesigns.com), says he knew going
in that the car would either be loved or hated. Weldon crafted
the design after spending a few weeks getting to know Hysong.
"The colorful craziness explains what his personality is about:
very outgoing and doesn't care about much," he says.
Weldon's Duncannon, Pennsylvania-based shop specializes
in high-end customized wraps, so the process of taking the time
to get to know each customer is a requirement. He's been in
business for about two years, after leaving a three-year graphics
installation gig, and has already grown to a staff of four.
The Street Speed graphics were designed as Hysong's
entry into the art-themed Supercars on State Street contest in
Harrisburg, Pennsylvania, benefitting the American Cancer
Society. Weldon printed on his HP Designjet L26500 with
Avery Dennison MPI 1105 film and laminated with DOL 1360.
Printing and installation was completed in just two days -
despite the fact that Hysong didn't want the brand-new car to
be taken apart. Weldon says there are pros and cons when
dismantling a vehicle, but wrapping around all the vents and
emblems was certainly an exercise in strategic cutting (the
shop uses a Graphtec FC8600).
Weldon's plans for the future include hiring another
designer and moving into a 5000-square-foot facility right
next to Hershey Park, where he likes to send out-of-town
customers to enjoy themselves while he works on their
vehicles. He's also breaking into more commercial work as the
shop gains a name for itself, including an upcoming helicopter
wrap sponsored by Under Armour.
http://www.inshanedesigns.com
Table of Contents for the Digital Edition of Big Picture - November/December 2016
Big Picture - November/December 2016
Contents
Insight
Wide Angle
Upfront
Inside Output
Wrap Me Up
Ask the Experts
Why Is There So Much Buzz About Digital Packaging?
R+D
Explorer
Big Picture - November/December 2016 - Big Picture - November/December 2016
Big Picture - November/December 2016 - Cover2
Big Picture - November/December 2016 - Contents
Big Picture - November/December 2016 - Insight
Big Picture - November/December 2016 - 3
Big Picture - November/December 2016 - 4
Big Picture - November/December 2016 - 5
Big Picture - November/December 2016 - Wide Angle
Big Picture - November/December 2016 - 7
Big Picture - November/December 2016 - Upfront
Big Picture - November/December 2016 - 9
Big Picture - November/December 2016 - 10
Big Picture - November/December 2016 - 11
Big Picture - November/December 2016 - 12
Big Picture - November/December 2016 - 13
Big Picture - November/December 2016 - Inside Output
Big Picture - November/December 2016 - 15
Big Picture - November/December 2016 - Wrap Me Up
Big Picture - November/December 2016 - 17
Big Picture - November/December 2016 - 18
Big Picture - November/December 2016 - 19
Big Picture - November/December 2016 - 20
Big Picture - November/December 2016 - 21
Big Picture - November/December 2016 - Ask the Experts
Big Picture - November/December 2016 - 23
Big Picture - November/December 2016 - 24
Big Picture - November/December 2016 - 25
Big Picture - November/December 2016 - Why Is There So Much Buzz About Digital Packaging?
Big Picture - November/December 2016 - 27
Big Picture - November/December 2016 - 28
Big Picture - November/December 2016 - 29
Big Picture - November/December 2016 - R+D
Big Picture - November/December 2016 - 31
Big Picture - November/December 2016 - 32
Big Picture - November/December 2016 - 33
Big Picture - November/December 2016 - 34
Big Picture - November/December 2016 - 35
Big Picture - November/December 2016 - Explorer
Big Picture - November/December 2016 - Cover3
Big Picture - November/December 2016 - Cover4
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