MORE for the MONEY March 2017 Retailers are putting the pressure on graphics providers to offer more than just fast and flawless prints. BIG PICTURE W 20 Boom Studios printed on mirrors, acrylic, and even a customengineered, LED-lit curved wall for this athletic-wear retailer. BY K IE R S TE N WONE S hat's a dollar worth? In the 1920s, a dollar could bring home more than 2 pounds of steak. In the '40s, a dollar would put about 10 gallons of gas in your car. In the '70s, a dollar could get you a pack of Oreos. Today, you're lucky if a dollar gets you a can of pop at the office vending machine. For some products, the seller has a lot of control over what that dollar is worth to their customers. How high would the price of gas have to rise before you'd give up on driving and stay home? But in other industries, the market becomes saturated and the buyers are the ones with the power to dictate what they're willing to pay.