Big Picture - March 2017 - 24
adds that the company is definitely keeping an eye on the
Bishop says Boom Studios has seen a rise in popularity
for prints on reclaimed timber, plywood, and glass. They've
even printed on lasagna (yes, the pasta) via their Océ
Arizona 480 GT.
MAKING THE PAPERS
"trying to get in
says Boom Studios'
are sure to garner
often as once a month; Bishop says "it's generally a minimum
of four times a year."
KDM's quick-serve customers are fans of the magnetic
systems, as well. The company also has a retail division that
builds in-store hardware, like boards with magnetic-receptive
panels. Then the imaging team swoops in and offers kits
designed to last the store for the year. "It's even easier to
change out than with adhesive sheets," says Robinson.
Everything Else: The real fun comes when the surface
doesn't even resemble a wall or window. Last summer, KDM's
Cincinnati facility printed onto 200# Kemi B-flute with an HP
Scitex FB7600 to create a 5-foot-tall chair for a grocery
chain's "Burger Bash" display. Gumbert says the impact of the
display doubled the retailer's sales. KDM President Bob Kissel
What the most hip retailers want is to make a statement. Bishop
calls it "disturbance," saying "they're trying to get in the
newspaper." It's all about that buzzword: the customer experience. Retailers want to provide something unforgettable for
their visitors, something that will make them value the shirt or
shoes they just bought as more than just a piece of clothing.
Sometimes, "unforgettable" can be generated on a printer.
A creative wall mural can change the whole atmosphere of a
room in an instant. Eminent Graphics designed one such
mural promoting Belgian Moon beer for the previously
mentioned ski chalet. The graphics look so much like wood
that people often get out of their seats to see them up close,
says Dorey, but it's all 3M IJ180Cv3-10 with 8520 matte
laminate, printed on a Roland Soljet Pro 4 XR-640.
But sometimes, a retailer's standards for "unforgettable"
go far beyond a graphic. "A lot of print needs a home," says
Bishop. Realizing that print "is part of a bigger picture," Boom
Studios built a business with the philosophy that they can do
anything. "That's sort of our mantra: We make stuff. We don't
know what it is; we just make it," Bishop jokes.
Laughter aside, being nimble has brought the studio some
incredibly fun and imaginably lucrative gigs, from creating a
full-size basketball court overnight for Footlocker to turning a
tent into a direct-to-garment print shop at the Australian
Open tennis tournament.