Big Picture - March 2017 - 26
mural can change a
room in an instant.
graphic was printed
on a Roland Soljet
Pro 4 XR-640 onto
The Asphalt Art graphic for the basketball pop-up spanned
more than 2500 square feet, and turned into quite the
undertaking. The Australian Open T-shirt bodega, however,
was truly a display of what technology is capable of in creative
hands. Boom teamed with an athletic-wear retailer to turn a
tent into a pop-up shop, starting with a façade covered in
Orajet 3165 and Oracal one-way vision graphics. Boom
constructed a number of glass, metal, and acrylic displays and
cabinets for the interior of the structure. Next, pretreatment
and direct-to-garment units were brought in, and the retailer
created a software program for shoppers to choose and
customize their own T-shirts. Bishops says they sold roughly
8000 shirts over a two-week period.
Another all-inclusive undertaking for the same retailer
called for the construction of a curved wall - UV printed on
polypropylene and fixed to custom frames - custom floor unit,
and digital screen blade. Then, Boom printed on regrind
rubber for the floor; constructed hanging displays from string,
LEDs, and acrylics; and wrapped all the walls.
BROADENING YOUR BUSINESS
Note that each of these companies goes far beyond the scope
of putting ink on a substrate for their customers. Just being
able to print wide-format isn't enough anymore. KDM P.O.P.
does research and development for their customers; they offer
hardware services; they even have a team of six programmers
working to develop an analytics system that will offer insight
about in-store graphics placement.
Mark Dorey is a graphic designer by trade. When he set
out to build Eminent Custom Graphics with business partner
Jay Farren, he was determined to bring his passion for unique
design to the forefront of the business. Dorey says they're able
to garner a lot of jobs that way because retailers appreciate
the insight that comes from having both design and largeformat expertise.
And "print provider" doesn't begin to describe Boom
Studios. For one customer's sneaker boutique, Boom made
200 plaster sneaker replicas in addition to producing floor and
wall wraps to transform two shipping containers into a
sneaker "museum." It's certain the phrase "that's not my job"
has simply never crossed their minds.
Has it crossed yours?