Big Picture - May 2017 - 36

 If it's
'wrappable,' we
pretty much do
it. We create
environments
for people. They
count on us
for our ideas;
we're not just a
cookie cuttertype shop. 
- ThomasOliver,
president,B3
Marketing

A Piece of the Action
THE CLIENT

PRODUCTION

5 Wits

5 Wits wanted to make a big impression on mallgoers, so
B3 opted to go with what they know best: a floor-to-ceiling
wall wrap. "Our specialty is definitely the grander-format,
extremely large project - like building wraps," says B3
President Thomas Oliver.
B3 used their HP Designjet L28500 latex printer to produce
more than 30 panels on 3M Controltac IJ180C-10 vinyl, making
sure to label each 4 x 12-foot sheet. In addition to the full wrap,
B3 printed 1100 square feet of striped and white die-cut logos,
finishing all the prints with 3M Scotchcal Ultra-Matte Overlaminate 8915. With all 3100 square feet of printed material in tow,
the installers prepared for a long night at the mall.
The team of two arrived at Walden Galleria as it was
closing around 9:30 p.m. and got to work. Installation took close
to nine hours, wrapping up at 6:30 a.m. "When you're sitting
there with 30 plus sheets of vinyl, it's a little overwhelming. But,
we take pride in these big projects and know we can get them
done. It's a matter of hammering it out," says Oliver.

THE PLAYER

May 2017

B3 Marketing
TOOLS & SUPPLIES

3M Controltac Graphic Film IJ180C-10, 3M Scotchcal
Ultra-Matte Overlaminate 8915, HP Designjet L28500

BIG PICTURE

THE JOB

36

5 Wits, which specializes in live action-adventure games, was
in search of the perfect partner to help ramp up excitement
for the opening of their fifth location in the Walden Galleria
Mall in Buffalo, New York. While the space was being built,
5 Wits turned to the mall's preferred supplier, B3 Marketing
(broganbrands.com), to create some hype with temporary
barricade graphics.


http://www.broganbrands.com

Table of Contents for the Digital Edition of Big Picture - May 2017

Big Picture - May 2017
Contents
Insight
Wide Angle
Upfront
Business + Management
Selling a Story
How I Got the Job: James Swanson
Dialing in on Dye Sub
R+D
Job Log
Big Picture - May 2017 - Big Picture - May 2017
Big Picture - May 2017 - Cover2
Big Picture - May 2017 - Contents
Big Picture - May 2017 - Insight
Big Picture - May 2017 - 3
Big Picture - May 2017 - Wide Angle
Big Picture - May 2017 - 5
Big Picture - May 2017 - Upfront
Big Picture - May 2017 - 7
Big Picture - May 2017 - 8
Big Picture - May 2017 - 9
Big Picture - May 2017 - 10
Big Picture - May 2017 - 11
Big Picture - May 2017 - Business + Management
Big Picture - May 2017 - 13
Big Picture - May 2017 - Selling a Story
Big Picture - May 2017 - 15
Big Picture - May 2017 - 16
Big Picture - May 2017 - 17
Big Picture - May 2017 - 18
Big Picture - May 2017 - 19
Big Picture - May 2017 - 20
Big Picture - May 2017 - 21
Big Picture - May 2017 - How I Got the Job: James Swanson
Big Picture - May 2017 - 23
Big Picture - May 2017 - 24
Big Picture - May 2017 - 25
Big Picture - May 2017 - Dialing in on Dye Sub
Big Picture - May 2017 - 27
Big Picture - May 2017 - R+D
Big Picture - May 2017 - 29
Big Picture - May 2017 - 30
Big Picture - May 2017 - 31
Big Picture - May 2017 - 32
Big Picture - May 2017 - 33
Big Picture - May 2017 - 34
Big Picture - May 2017 - 35
Big Picture - May 2017 - Job Log
Big Picture - May 2017 - Cover3
Big Picture - May 2017 - Cover4
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