Big Picture - June/July 2017 - 30

GROWTH OPPORTUNITIES

OPTICALLY CLEAR GLASS FILM:
A SOLUTION FOR OPEN OFFICES
In past decades, employees were sectioned off into cubes or
closed offices, blocking them from the view of their coworkers.
But the cube format eventually was said to have a negative effect
on happiness and productivity. But in an open office format, the
constant chatter of other employees and the sounds of people
typing can become distracting.
Glass media fixtures, such as walls and partitions featuring
optically clear printable media, provide an innovative solution to
the open office question.
Creating collaborative spaces like conference and meeting
rooms with clear glass is an option, but clear glass removes any
form of privacy. Optically clear films for glass surfaces give offices
the ability to offer privacy and transparency at the same time,
without creating a "fishbowl" effect. Glass walls, separations,
and doorways bounce sound and keep conversations private.
The most significant benefit to using optically clear glass film is

the ability let natural light in, which can have a positive influence
on employee mood and performance.
Within the interior, glass walls and partitions can be used to
allow natural light to spread while also granting workers privacy
and seclusion. Instead of using brand labels, interior glass can
be enhanced with colors and designs of the company's choosing.
Different design choices for interior glass can reflect the company's identity and culture without direct branding.
Lintec of America offers architects, designers, and printers
a variety of non-PVC printable materials for corporate glass
designs. Optically clear printable films are available for use in
UV and eco-solvent inkjet printers. Designs created with these
materials can be made permanent or removable depending on
your needs and specifications.
digitalwindowgraphics.com

TOP CUSTOMER CONCERNS

BIG PICTURE

June/July 2017

CONSISTENT AND CLOSE TO HOME

In an unpredictable and constantly changing world - both in the
industry and in the world at large - consistency can be extremely
reassuring. Customers expect consistency in many facets of
their interactions with vendors, but especially when it comes to
product quality and availability.
It sounds cliché, but product quality matters, and consistent
product quality helps to build a loyal customer base. Consider
this thought experiment: Would you buy a product - a smartphone, or a car perhaps - that cost 20 percent less if it had a
20 percent chance of not working? Some may be comfortable
taking the gamble, but for most, a feeling of certainty that we're
definitely going to get what we pay for makes our purchasing
decisions a lot easier. Even a single instance of inconsistent
product quality is a source of heartburn that can cause a loyal
customer to consider another vendor.

Another aspect of providing customers with a consistent experience involves being able to deliver the products the customers
need, when they need them. Not only does that mean being able
to deliver your services in a timely manner, but it also means
having access to the raw materials you'll need to get your job done
- media to print on, inks, coatings, and so on. Suppliers need
to account for the potential for long lead times for raw materials
being produced overseas, and the current political and economic
climate as it relates to international trade threatens to add another
layer of uncertainty. Now more than ever, it makes sense to
consider finding a reliable domestic supplier for the raw materials
you need; a look at the labels will tell you whether your media and
other raw materials are made in the US or somewhere else.
magnummagnetics.com

http://www.digitalwindowgraphics.com http://www.magnummagnetics.com

Table of Contents for the Digital Edition of Big Picture - June/July 2017