Big Picture - August 2017 - 6
The Writing on the Wall
Art Van Furniture was looking for a unique display for its
Detroit Sofa collection when the team ran into Simple Walls
(simplewalls.com) at Globalshop 2016. The print shop was
exhibiting its proprietary dimensional wall panels, made from
recycled cardboard, newspaper, and wood chips, and
designed to mimic the appearance of surfaces like brick,
stone, and cement. Simple Walls worked with Art Van's
design team to create a custom color that matched the store's
aesthetic and printed panels for 10 locations across Michigan
and Illinois. The shop used an HP Scitex FB700 printer to
print on Simple Walls PAS 201.
1 in 15
The number of digital graphics printers that are active in the soft signage market.
Source: Mike Wozny, EFI, in his presentation "Succeeding in the Soft Signage Market with Digital Textiles" at Smithers Pira's Digital Textile Printing
conference outside of Atlanta.