Big Picture - October 2017 - 10
Bringing Corto Maltese to Life
Throughout the summer, commuters traveling
through the Gare de Paris-Austerlitz have
enjoyed snapping selfies with a life-size replica
of Corto Maltese, the beloved hero of an
Italian comic book series by the same name.
Unbeknownst to passersby is the work that went
into producing the 52-inch-tall 3D printed figure.
OOH provider Metropole (metropole.me) devoted
roughly 200 hours to the project: 25 for creating
the 3D files, 70 for printing the eight-section display, and 105 for assembling, polishing, and
painting the pieces.
The display, designed to celebrate the comic
book's 50th anniversary and demonstrate the
impact 3D printing can have on a target audience, is complemented by a large backdrop,
printed on Metropole's HP Latex 3000 onto
Mactac adhesive vinyl.
Print 17: Grow Your Business
What used to fill McCormick Place in Chicago is now just a
part of the digital printing mix represented at the five-day
show, Print 17. From a focus on direct mail and commercial
and offset printing, the show floor is now filled with wideformat machines, media, and software offerings.
Here's what a few of the experts on the tradeshow floor
had to say about the changes to Print 17:
When asked what percentage of commercial printers at
the event are interested in the wide-format market, John
Fulena, VP of Ricoh's Commercial and Industrial Printing
Business Group said, "100 percent."
"From 10 years ago to now, the number of attendees at Print
17 interested in wide-format has increased dramatically," said
Sal Sheikh, VP of marketing for large-format printing at Canon.
"Every commercial printer wants to get into wide-format
because their customer wants more and more," said Brent
Moncrief, VP of marketing and brand management at Fujifilm.
Becky McConnell, product marketing manager, added,
"Printers are looking for ways to stay profitable and create
new streams of revenue."
"Commercial printers are looking to diversify here at Print
17," said Avi Basu, head of marketing, graphics solution
business at HP.