Big Picture - October 2017 - 19
D E S I G N T Y P E | L AW R E N C E V I L L E , G E O R G I A
PHILANTHROPY: Hires and trains interns from local high
schools and universities interested in print and design
ACCOMPLISHMENTS: Has served on the board of the Printing
and Imaging Association of Georgia for three years, is a
former Women's Business Enterprise National Council
member, and is a current member of both Print Production
Professionals and Wholesale Printing Network
Design Type has evolved from a typesetting
business to a full-service print shop. Why did
you choose to invest in wide-format technology?
How has having a diverse product offering
benefited your business?
The first transition from graphic design and prepress, serving
print distributors, was with wide-format. This was a perfect fit
for our business to move into the printing arena. I loved seeing
big, beautiful color, and so did our clients. We offered a lot of
tradeshow signage and display graphics and soon added wider
printers. The return on investment was a great addition, and
still is today. We've also added digital and offset presses to our
services. Customers enjoy working with a single source
offering many solutions. Design Type has been built on
serving the needs of the customers, so promotional products
and apparel round out our full-service approach. Whether it's
a logo design or a full-scale tradeshow booth, we're ready to
go to work creating attention-grabbing graphics.
You hire and train local high school and college
students as interns. What made you want to invest
in that "next generation"? How has investing in
local young people been mutually beneficial to
both your business and to the students?
I am a recipient of on-the-job training and have never
forgotten what a great opportunity I was given. Having
learned my trade from taking a paraprofessional position at
the graphic communications department of the vocational
high school, I saw the potential of building a business. The
job jump-started my career. College isn't for everyone, but
many of the high school interns that we've worked with
through the years have gone on to college. Working in a
real-world environment teaches the students a lot about the
business world, and enriches their experience, even as they
I've had the pleasure of seeing these young people develop
their interpersonal skills as well as learn a technical skill they
can benefit from. As with all of us, we must apply what we
learn, and to excel, we have to continue to expand our
knowledge, keeping our imaginations keen. The sky truly is
the limit, especially in the visual communications field.
Having student interns allows us to fill areas of production
with flexible hours. Many high school students are involved in
the work-study program, so a 40-hour-per-week position
doesn't need to be maintained. College students fill in during
holidays and summers, allowing employees to go on vacation.
All in all, the internship program does benefit both the company
as well as the student. I'd recommend taking advantage of the
enriching experience as your company could certainly stand to
find excellent permanent employees in the process.