Big Picture - October 2017 - 20
Sarah Naccar ato
President, CEO, Co-Founder
I co n o g r a p h y S t u d i o s | Lo s Al a m i to s , C a li f o r n i a
Accomplishments: Member of the Professional Decal
Application Alliance, the Signworld Corporation, and the Long
Beach Rotary Club
Philanthropy: Currently serves as a mentor to two local
female business owners, and was part of the Downtown
Long Beach redevelopment effort, donating window and
Iconography has a reputation for saying "yes" to
"unusual requests." Tell us about a few of the
coolest projects you've worked on. How has that
reputation contributed to your success?
My shop was one of the first in our area to offer vehicle
graphics and wraps. We've distinguished ourselves not only
for innovative vehicle graphic designs, but also for being
adventurous in the kinds of wrap projects we're willing to
tackle. Early on, we wrapped unusual items including huge
cardboard replicas of sticks of butter, as well as trashcans,
mailboxes, gun safes, hockey sticks, an airplane, and all kinds
of musical instruments - drums, a violin, an accordion, and a
piano. We've even wrapped medical devices. Our team really
enjoys the unusual projects and figuring out how to tackle
them. It certainly keeps things interesting!
Iconography was part of the Downtown Long Beach
redevelopment effort, working with local artists
and museums to produce window and building
graphics for the downtown area. How has that
beautification effort impacted your community?
How has your relationship with the community
benefited your shop?
We created window and building graphics from images
donated by the Long Beach Arts Council, the Long Beach
Museum of Art, and the Museum of Latin American Art.
We wrapped the fronts of vacant buildings throughout the
downtown area with beautiful graphic reproductions. We've
also donated window wraps to Downtown Long Beach
schools. Due to this work, we've been able to develop
additional customer relationships in the Long Beach area,
such as working for the Long Beach Public Library to wrap all
of their book deposit bins. We have also been able to support
nonprofits and community organizations in the area, like The
Lab Learning Space, an alternative education school located
in Downtown Long Beach, by donating signage.