Big Picture - November/December 2017 - 12
7 of Big Picture's Editorial Advisory Board members
chat about wide-format challenges, the importance of social media,
and business tips for 2018.
BY ADR IE NNE PALME R
WHAT WAS THE BIGGEST SURPRISE OF 2017?
IF IT WAS A CHALLENGE, HOW DID YOU
OVERCOME IT? IF IT WAS BENEFICIAL TO
YOUR SHOP, EXPLAIN.
VP Sales and Marketing
WHAT IS THE FUTURE OF ...
KG: Some applications are fine; we departed from this product as
we found the equipment unstable and the imagery inconsistent.
Holland & Crosby
The biggest surprise of 2017 was the
continued growth in the world of
P-O-P. Despite the talk of the death of
brick-and-mortar retail, the demand for
in-store signage and displays continues
to grow. Successful retailers have
discovered that it's not one or the other - brick-and-mortar vs.
e-commerce - but rather both channels working together that
delivers the best results. This has led to greater demand for new
and innovative P-O-P that creates an experience for the
consumer. The benefit to our business is an increase in demand
for all aspects of our service offering.
KDM P.O.P Solutions
We definitely see a future in latex
printing due to its eco-friendly aspects
and have already invested in this
I see a bright future for latex due to its
quality and ability to adhere to a wide
variety of substrates topped with the
minimal environmental impact
compared to solvent and UV inks.
Growth of online purchases. Our
solution: strengthening our online
presence with new designs and
direction, consistent and meaningful
social interaction, and support from our
partner company, signs.com.
Diversification and investment was
2017 in summary for us. Moving into
the tech space with building projection,
animation, LED, lighting, and interactive displays was a huge investment
and has positioned us well moving
forward. We also ramped up our involvement in the fabrication
and electrical signage spaces as our client mix was demanding
a lot more than print and install.
JS: I think latex will continue to dominate until it becomes the
We do not lean on latex technology for
a large amount of our print production.
We have one smaller machine that
prints small banner runs and wallcoverings. As far as its future, it appears
there is a market and/or fit for this
technology, but only while UV inks continue to advance in
flexibility and elongation. I'm not sure what benefits latex
technology will have over UV.