Big Picture - November/December 2017 - 18
INTERIOR DÉCOR & TEXTILES
s an interior designer, you need to know a lot
about a lot of different things," says Ghislaine
Viñas, Ghislaine Viñas Interior Design. "You
need to understand textiles, and you need to
understand rugs, paint, furniture design,
furniture structure, architecture, plumbing, and electricity."
In the designer's mind, wallcoverings are just one aspect
of many, many factors that make up the success of an
environment. And yet, wallcoverings can often be the pivotal
element in a room, as they were throughout the Montauk
Beach House in New York. So for a design piece that's critical,
but also only one component of many, it's essential to have a
vendor partner who's both reliable and insightful.
Jon Sherman, owner of Flavor Paper (flavorpaper.com),
says his wallpaper company's partnership with Viñas is "a
match made in heaven. She loves to use very vibrant, intense,
deep color, and we love to print vibrant, intense, deep color."
That's no easy feat in the design world. A P-O-P display or
vehicle graphic typically lives in isolation, color-wise, but in
interiors, Sherman says "the presence of other colors and other
materials can really impact the color of what you're looking at."
Change the lighting or bring in a green rug, and blam, your silver
wallcovering takes on a green hue. "Nailing colors is paramount
to the success of a project," he adds. Flavor Paper uses Barbieri's
Spectro LFP and SpectroPad tools for measuring color.
The 10-bedroom Montauk house was a perfect example of
how color can be the focal point of a room, or even of an
entire home. The theme Viñas developed with the client
merged a tongue-in-cheek attitude with a Floridian backdrop,
with hints of retro and upcycled kitsch (think bamboo
headboard, bought on eBay and painted white).
"Ghislaine knows exactly what she wants," says Sherman.
Flavor Paper custom printed two digital wallcoverings for the
house (and hand screen printed another) via its HP Latex 370
machine onto DreamScape Terralon. The shop also runs a
Mimaki UJV55-320 UV printer for imaging Mylar and other
"funky materials," Sherman adds; he says the machine is
booked solid for months.
Beyond color, one priority for Flavor Paper - and many of
their customers - is eco-friendliness. Their line of wallpapers
includes more eco-friendly options than vinyl options, says
Sherman. Many of their papers end up in LEED-certified
buildings, where strict standards must be met. They often use
a water-based, roll-on protectant to create wipeability
comparable to that of vinyl - without the off-gassing. There's
no cutting corners in this business.
"Wallcovering has, in the last 10 years, made a huge
comeback," says Viñas. "People are pushing the envelope."
The door is wide open for printers to step in and join the