Big Picture - November/December 2017 - 23
A DV E R T I S E M E N T
Digital Décor Media Defined
A Q&A with Jessica Blevins, product applications specialist, S-One
to consider? What type of installation method do you or your installer
prefer? For temporary wall murals, an option like LexJet Print-N-Stick
Fabric is ideal - it's super easy to use; even if you make mistakes, you
can peel it off the wall and re-stick it with no residue left behind. Plus, it's
versatile beyond walls - it works for windows, elevator doors, and more -
making it a great, go-to solution.
If your customer has a space that's environmentally sensitive, such
as a healthcare facility or school, you may want to opt for a product like
HP PVC-free Durable Wall Paper, a latex-compatible option that meets
multiple requirements for these sensitive environments.
Some of the most beautiful wallcovering textures we've seen are in
the new Vescom Digital Wallcovering line. Discerning designers leading
high-end projects will love the rich, distinct finishes like Lay, Leather,
Polster, and Metallic Sand. Most commercial installers prefer a PVC vinyl
like Vescom, which requires techniques they've perfected for years.
Q. WITH ALL THE INTEREST IN DIGITALLY PRINTABLE DÉCOR
APPLICATIONS, CAN YOU GIVE US AN IDEA OF THE DIFFERENT
PRODUCTS NEEDED TO APPLY PRINT TO SURFACES AND OBJECTS?
As we've seen at industry shows like ISA and SGIA, as well as with growing
customer demand, the trend is absolutely to custom print everything -
and digital print makes that possible. From traditional surfaces like walls
to unconventional objects like tabletops, the possibilities are only limited
to a designer's or printer's imagination. Of course, to get optimal, lasting
results on very different surfaces, we need a variety of products that are
suitable to the application. A canvas media that looks beautiful hanging on
the wall isn't going to illuminate as well as a backlit polyester film would
when creating a customized lampshade, for instance.
Q. LET'S BREAK IT DOWN BY APPLICATION. ARE ALL DIGITALLY
PRINTABLE WALLCOVERINGS THE SAME?
Not at all. When choosing a wallcovering for a customer's project, ask
a few key questions before you choose the media you're going to print
to: How long is it going to stay up? Are there any environmental issues
For more information contact firstname.lastname@example.org.
Q. WHAT ARE SOME OF THE OPTIONS FOR PHOTO
AND FINE ART PRINTS?
Photographers and artists have more products than ever to choose from
for print reproduction. Custom canvas gallery wraps and framed photo
prints continue to be popular, and you can offer finishes like matte, gloss,
and satin, depending on their preference, and these are compatible with
aqueous, solvent, latex, and other printer technologies. Another cool
option is prints mounted to acrylic. We've seen stunning results with
metallic photo paper adhered to acrylic that's up to an inch thick.
We're excited to see the popularity of metal prints, which really
make photos, graphics, and artwork pop. Dye sublimation-compatible
ChromaLuxe panels are our go-to for metal prints that are so eyecatching as wall art. We've also seen them used as conversation-starting
Q. WHAT ABOUT SOME TRADITIONAL FABRIC APPLICATIONS?
ARE THERE WIDE-FORMAT PRODUCTS THAT REALLY WORK AS
INTERIOR DESIGN TEXTILES?
Absolutely! Some of the latex-compatible textiles, like EnduraFab, have
really beautiful drape that can be used for window shades, tapestries, or
table skirts. EnduraFab is an excellent option for framed textile prints,
too. There are also many options in the HP and LexJet media portfolios
that work well for "art-to-object" projects like an original painting that's
reproduced on pillows and cushions. With so many print possibilities, we
expect to see lots of growth in the art-to-object trend.