Big Picture - November/December 2017 - 24
INTERIOR DÉCOR & TEXTILES
5 print shops show you
what it takes to succeed in
the world of interior décor.
BY KIERSTEN FEUCHTER AND KELSEY JOHNSON
ON THE WALL
hen one hears the phrase "interior décor,"
images of printed wallpaper, throw pillows, and
artfully arranged accents likely come to mind.
One probably doesn't envision ink applied directly onto a wall.
Direct-to-wall printing may sound like a joint TV project
between the sci-fi and home décor channels, but this idea may
not be as far-fetched as it seems.
When VertiPrint (verticalwallprinting.com.au), a PSP
out of Australia, took on a job printing wall murals for 90
rooms in the new Peppers Docklands luxury hotel, it seemed
like the perfect time to put this technology to the test.
The shop has a partnership with Zeescape, an Australian
manufacturer of printing technology that has released a
device capable of vertically printing directly onto walls made
up of plaster, render, glass, wood, tile, and steel, as well as
canvas and blinds.
The designer for the project envisioned wall murals
depicting Melbourne scenes composed of "millions of little
dots," says Niv Amir, Zeescape director and CEO. VertiPrint
used a mobile Zeescape Vertical printer to print directly onto
the hotel walls with a custom-made eco-solvent ink, imaging
almost 2500 square feet of wall space total. The resulting
murals brought the distinctive dot design to life. And, the hotel
has "something permanent that is not peeling off the wall," adds
Amir. As we move toward 2018 and the seemingly unprintable
becomes printable, even the walls are now our canvases.