Big Picture - November/December 2017 - 26
A DV E R T I S E M E N T
YOU CAN SEE - AND TOUCH
although decades of innovations
and developments have been made
in the textile printing industry, a
small percentage of the world's
printed textiles are produced digitally. Durst
has seen the emergence of digital textile
printing in the marketplace in recent years,
and has introduced software, ink, and print
technology innovations that better link
customer demand with printer capabilities in
the changing marketplace.
Over a number of decades, there have been
modernizations that are easy to see, but not
yet ones you can touch, until now. Our longtime customer, Astek, is making incredible
strides in wallcoverings using the unmatched
Durst P-10 250 and our newly developed HAPT
Astek has been in the business of designing
and creating custom wallcoverings for more
than 20 years, ranging from traditional to
dramatic and extravagant. While wallpaper
refers to basic paper, coverings at Astek
can include cork, foil, or even quartz.
In addition to wallcoverings, Astek is a full
print production house and design studio
offering a variety of wallcoverings including
indoor/outdoor murals, magnetic walls, and
"The use of the new HAPT option has
allowed our team to serve a range of new client
needs, like creating brush stokes for fine art
work," says Aaron Kirsch, owner of Astek.
The HAPT technology was introduced to
the P-10 250 HS in mid-2017 at FESPA, giving
the printer the ability to print with a raised, or
Derived from the word "haptic," meaning
any interaction involving touch, the HAPT
technology creates optical and 3D effects
in imaging. The "embossing" is achieved by
applying up to eight layers of white ink before
finishing the image with the standard process
colors in one printing process.
HAPT technology allows for new applications
like Braille cells or replication of brush strokes
in an oil painting to be achieved in one printing
process. The HAPT features achieve a superior
result where ink flexibility is not required.
"This technology, derived from our
continuous effort to produce modest yet
comprehensive solutions to our customers,
ultimately allows them the opportunity to
retain and pursue more business," says Larry
D'Amico, director of sales, Durst US.
Astek has incorporated HAPT printing into
a variety of products including applications like
textured wallcovering and fine art work.
Durst's digital inkjet technology and
advancements in textile and wallcovering
printing provide the solution to the current
challenges faced by the textile industry:
increased flexibility, greater productivity, higher
efficiency, better print quality, more designs,
more colors, and a greater margin as a result.
At the same time, Durst high-performance
multi-pass inkjet technology reduces
production costs, production time, the amount
of energy required, and the burden on the
environment, in comparison to traditional
"With Durst, Astek is able to add real
dimensional elements and 3D effects to our
product offering," says Kirsch.
For more information on the Durst P-10 250
and HAPT technology, visit us online at
durstus.com. For more information about
Astek, visit astekwallcovering.com.