Big Picture - November/December 2017 - 34
INTERIOR DÉCOR & TEXTILES
The WRITING Is on the WALL
5 new media options
to take your shop's
décor printing to the
BY KELSEY JOHNSON
here's no denying that interior décor qualifies as one of the latest and trendiest market segments
to intersect with wide-format printing, but is your shop prepared to create the stunning
wallcoverings, beautiful murals, and textured wallpapers that customers are demanding?
The key reasons for the growth? The advancement of printer technology to the point that
one-offs and short runs can be profitable, and the advent of personalization, according to technology
consultant Sophie Matthews-Paul in a FESPA report. With homes, offices, hotels, restaurants, and more
serving as contenders for digitally produced interior décor, the opportunities are out there, and they're
nearly endless. "Virtually every surface can be enhanced with inkjet printed decoration - from glass and
walls, to soft furnishings, cupboards, and furniture, to flooring," adds Matthews-Paul.
Whether your shop is thinking about printing on wallcoverings, fabric, interior window graphic film, or
any variety of other substrates in the interior décor realm, you'll need to start by considering the right
materials. Here, we present five new interior décor media options now on the market.
DÉCOR OVERLAMINATE 8600 SERIES | 3M | 3m.com/graphics
3M's new Décor Overlaminate 8600 Series features five textured cast vinyl patterns. Classic Linen, Knit,
White Fir, Riverbed, and Plaster add texture to digitally printed wallcoverings and utilize a protective
matte finish, according to 3M. The company reports adding texture does not affect image quality due to
the design first being printed on a base film and then layered with the embossed overlaminate. Available
in 60-in. rolls.
EXPRESSIONS SEMI-GLOSS DÉCOR CANVAS | Aurora | auroratextile.com
Aurora's Expressions Semi-Gloss Décor Canvas is a lightweight, 100% polyester, high-output canvas
media. The canvas has been engineered for consistent print quality and ink coverage with an enhanced
acrylic coating. The canvas is compatible with latex, solvent, eco-solvent, and UV printers. Applications
include wall murals, wallcoverings, photo and art reproduction, P-O-P and retail displays, and interior
décor. Available in widths up to 122 in.
FABBLOCK6 | Magic | magicinkjet.com
Magic's new Fabblock6, an 11-mil, 100% polyester woven blockout fabric, is designed to hinder image washout.
It's intended for indoor and outdoor applications with minimal fraying, high flexibility and stretch, and no edge
cracking when folded. It's also fire-retardant and tear-, water-, and scratch-resistant. Applications include
wall and window décor, grommet and rollup banners, and retail signage. Available in widths up to 42 in.
SQUID | Lampe Textiles | squid-uk.co.uk
Lampe Textiles has developed Squid transparent self-adhesive window fabric. Squid can be applied
directly to windows and walls and is compatible with UV, eco-solvent, and latex printers. Lampe reports
the material is fire-retardant and moisture- and heat-resistant. The material reflects up to 36% of solar
energy while allowing natural light in, according to the company. Squid is designed for transparency from
the inside and privacy from the outside, comparable to frosted glass.
Squid is available in 51-in. widths in five colors: Chalk, Bone, Oak, Ash, and Rock. Applications include
interior décor, retail environments, and more.
WRAPTHEHOUSE | Aslan | aslan-schwarz.com
Aslan has expanded the WrapTheHouse line of films, engineered for low reflectivity. Aslan DFP 55 (a
white variant) and the transparent Aslan DFP 65 join Aslan DFP 45, a white, glossy digital printing film
for rough walls and facades. Both new films have a matte finish with a weatherproof adhesive that
doubles as a protective laminate. The films are durable for at least three years and can be easily removed
after an application time of up to six months, according to the company.
The WrapTheHouse line is designed for printing with solvent, eco-solvent, latex, and UV-curing inks.
Applications include interior décor, wall murals, and more. Available in 54-in. widths.