Big Picture - November/December 2017 - 6
SGIA Expo 2017:
A Show of Possibilities
THE QUESTION IN NEW ORLEANS
WASN'T 'WHAT CAN WE DO?'
BUT, 'IS THERE ANYTHING WE CAN'T DO?'
New Orleans welcomed thousands of visitors to its lively -
albeit sweltering - streets for SGIA Expo 2017 last month.
Exhibitors, press, and roughly 19,000 attendees admired
booths displaying scenes from jazz clubs, balcony-lined
streets, Mardi Gras, and more. What better way to celebrate
the question that seemed to be on everyone's minds: What
can't you print on?
We saw it all: images printed on cinderblocks, shoes,
cornhole boards, lunchboxes, armchairs, and more. Time
after time, we heard manufacturers repeat the thoughts of
Sharon Rothschild, Massivit product manager: "It's our
customers that are teaching us what's possible with this
technology. ... Innovation is infectious."
A new way of seeing the industry became clear: Manufacturers are no longer selling machines. Print service providers
are no longer selling print. We at Big Picture magazine are no
longer selling you a magazine. We're all working together to
sell something else: an idea.