Big Picture - January/February 2018 - 38
3.
BIG PICTURE
January/February 2018
Seeing Red, Nearly 9000 Feet
of It - Production
38
For our shop, the end of the year is always crunch time. We
have many Art Basel-related clients, all needing their work
completed in roughly the same time period, in addition to the
shortened turn time of the Faena Group project. As a result,
we scheduled production crews to work nonstop over a
48-hour period to complete the building wrap project.
Earlier on, during the site survey, it had been decided to
set the artwork up in vertical panels, so the final materials
would be produced in long strips to line up with the nearly
175-foot-high planes of the building's exterior. Using an HP
Latex 3500 high-volume printer, two print operators worked in
rotation, while four finishing team members, aided by a Leister
Varimat V2 heat welder and an Edward Segal Model 4KGW
automated grommet machine, simultaneously took the
roll-to-roll mesh off as soon as it was produced, and then
fused the edges of the material, before adding grommets to
the final product.
It was an extremely fluid and standardized process that
yielded the maximum amount of signage within a minimum
amount of time.
Table of Contents for the Digital Edition of Big Picture - January/February 2018
Big Picture - January/February 2018
Contents
Insight
Wide Angle
Upfront
Business + Management
Inside Output
Ideas
Step-By-Step: The Art of a Building Wrap
R+D
Job Log
Big Picture - January/February 2018 - Intro
Big Picture - January/February 2018 - Big Picture - January/February 2018
Big Picture - January/February 2018 - Cover2
Big Picture - January/February 2018 - Contents
Big Picture - January/February 2018 - Insight
Big Picture - January/February 2018 - 3
Big Picture - January/February 2018 - Wide Angle
Big Picture - January/February 2018 - 5
Big Picture - January/February 2018 - Upfront
Big Picture - January/February 2018 - 7
Big Picture - January/February 2018 - 8
Big Picture - January/February 2018 - 9
Big Picture - January/February 2018 - 10
Big Picture - January/February 2018 - 11
Big Picture - January/February 2018 - 12
Big Picture - January/February 2018 - 13
Big Picture - January/February 2018 - 14
Big Picture - January/February 2018 - 15
Big Picture - January/February 2018 - Business + Management
Big Picture - January/February 2018 - 17
Big Picture - January/February 2018 - Inside Output
Big Picture - January/February 2018 - 19
Big Picture - January/February 2018 - 20
Big Picture - January/February 2018 - Ideas
Big Picture - January/February 2018 - 22
Big Picture - January/February 2018 - 23
Big Picture - January/February 2018 - 24
Big Picture - January/February 2018 - 25
Big Picture - January/February 2018 - 26
Big Picture - January/February 2018 - 27
Big Picture - January/February 2018 - 28
Big Picture - January/February 2018 - 29
Big Picture - January/February 2018 - 30
Big Picture - January/February 2018 - 31
Big Picture - January/February 2018 - 32
Big Picture - January/February 2018 - 33
Big Picture - January/February 2018 - 34
Big Picture - January/February 2018 - 35
Big Picture - January/February 2018 - Step-By-Step: The Art of a Building Wrap
Big Picture - January/February 2018 - 37
Big Picture - January/February 2018 - 38
Big Picture - January/February 2018 - 39
Big Picture - January/February 2018 - R+D
Big Picture - January/February 2018 - 41
Big Picture - January/February 2018 - 42
Big Picture - January/February 2018 - 43
Big Picture - January/February 2018 - 44
Big Picture - January/February 2018 - 45
Big Picture - January/February 2018 - 46
Big Picture - January/February 2018 - 47
Big Picture - January/February 2018 - Job Log
Big Picture - January/February 2018 - Cover3
Big Picture - January/February 2018 - Cover4
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