Big Picture - March 2018 - 12
Wallcoverings Association Event Recap
Big Picture's Top Takeaways
"Wallcoverings are vital to
creating an experience," said
Glenn Haussman, Rouse Media
president, at the Wallcoverings
Association (WA) 2018 Annual
Meeting in Clearwater Beach,
Florida, January 28-30. That
sentiment rang true during the
attended by more than 150
wallcoverings distributors and
suppliers, there to network and
learn more about the growing
wallcoverings, interior décor,
and hospitality markets.
For live updates from industry events
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and @bigpicturemag on Twitter.
INSIGHTS INTO THE FUTURE OF THE HOSPITALITY INDUSTRY
"Guests care less about room space and more about spending time in the
hotel lobby, restaurants, and bars," said Haussman. How can your print shop
adapt to this? What graphics can you offer in these spaces?
Capitalize on customization and local/regional personalization by bringing
the outside in. "[Nature] leads to productivity, creativity, and happiness, and
keeps people engaged," said Haussman about graphic prints in the office
space. And, the 2017 Universe Study by Interior Design magazine found that 83
percent of design firms create graphics for the workplace.
WORLD WIDE WEB
It's all about documenting your success. Share your digital print testimonials and case studies on your print shop's website and social media accounts.
"Let your customer success stories tell your story. Get video testimonials and
take pictures before, during, and after the jobs are completed," said motivational speaker Chip Eichelberger of BigSpeak.
"Having samples on your website is so important when selling in 2018," said
Carol Cisco, Interior Design magazine. And 48 percent of consumers want to
connect with a company via live chat when they have a question or issue.
SELLING TO MILLENNIALS
Millennials are your largest selling group simply because there are so
many of them. But how do you reach them? Phil Gwoke of BridgeWorks, a
company that bridges generational gaps in the workplace and marketplace,
says 92 percent of millennials rely on referrals when making purchasing
decisions (think Yelp and Amazon reviews), and 78 percent of millennials
would rather spend money on an experience than a thing. (Interactive print?)
WHAT'S TRENDING, FROM INTERIOR DESIGN MAGAZINE
* 98 percent of wallcovering specifiers are optimistic for 2018.
* Cartography, nature in the bath, play time, scaled up (bigger than life),
texture, tropical, and technology designs are all trending this year.
* Worldwide spending on augmented reality is expected to reach 17.8 billion
this year. It's a 95 percent increase from 2017. (See feature on page 24 for more.)
FABRICATING THE FUTURE
4-H students in Arizona are getting hands-on lessons in wide-format
printing, as well as other digital fabrication methods, thanks to the Blue
Ridge High School/University of Arizona 4-H Fab Lab, which opened in
January 2018. The Fab Lab features various digital fabrication machines,
including Roland's MDX-40A milling machine, LEF-12 flatbed UV printer,
SP-300i wide-format printer/cutter, and GS-24 desktop vinyl cutter.
Funded by the University of Arizona, the Fab Lab is an open-source,
open-door K-12 digital fabrication facility geared toward providing
real-world education of STEAM (Science, Technology, Engineering, Art,
and Math) students. Students and community members have access to
digital design tools, electrical platforms, hardware, software, coding,
Roland's Project Based Learning modules, and training opportunities to
create projects. The Fab Lab concept was launched by MIT's Fab
Foundation. Similar facilities exist throughout the US, but the Arizona
facility is the first 4-H Foundation-sponsored Fab Lab.