Big Picture - March 2018 - 18
fL x BL
Soft signage adjusts to a plethora of applications,
from tradeshows to retail to the stage.
BY K E L S E Y JOHN SON A ND A N YA R AO
Looking for reduced shipping costs,
installation time, and storage capacity?
Of course you are. Print shops are always
searching for ways to save money, time, and
space, and why shouldn't you in this extremely
competitive market? So, what's the secret
sauce? Soft signage.
Once dominated by screen printers, digital
PSPs now have increasing opportunities to
enter the soft signage market and offer new
approaches to old signage and display needs.
You've been utilizing fabric for banners and
tradeshow booths for years, but with the
boom of interior décor, textiles, and print-ondemand, the sky is the limit for soft signage
"Besides the impact soft signage has had on
tradeshows, it's also being specified more for
corporate and retail environments," says John
Whitt, president and CEO of Just Vision It, a dye
sublimation print provider that specializes in
Soft signage also allows for enhanced
creativity by print service providers to match
the requests of every client, who are frequently
asking for unique signage to capture their
customers' attention. Here, you'll see several
ways that soft signage can be used to punch up
a project and add more than just the average