Big Picture - March 2018 - 22
A brand-new Mercedes-AMG may look cool on its own, but the
right accompanying signage can take the car to the next level.
Millwork and graphics provider i.M. Branded (imbranded.com)
was tasked with doing just that for more than 70 showrooms
across the nation. The client "wanted a clearly-delineated space
carved out of the existing showrooms that draws attention,
impacts, and informs customers about these cars that are the
pinnacle of Mercedes' engineering prowess," explains Leslie
McLain, i.M. Branded director, graphics division.
The shop created a display incorporating a millwork wall,
backlit graphics, and floor graphics that could be replicated
across dealerships. The backlit graphics were output with a
Mimaki TS500P-3200 onto Beaver TexPrint paper and then
transferred to Ultraflex Vortex T202 Backlit Event fabric with
a Klieverik GTC 3400, totaling 95 square feet of print for each
display. i.M. Branded imaged the floor graphics - 305 square
feet per display - with an HP Latex 3500 onto 3M Envision
Print Wrap Film LX480MC with 3M Envision Gloss Wrap
Overlaminate 8549L. Soft signage has proven to be a reliable
application in the automotive OEM industry, McLain adds:
"We have seen soft signage as a major component for many
years and see backlit being utilized more."