Big Picture - April 2018 - 15

ONE CANON EVENT RECAP

One Canon Event, held February 12-14 in Hollywood,
Florida, brought together nearly 50 digital print industry
analysts and journalists to engage with Canon leaders,
customers, and business partners, and to learn more about
Canon's future in the digital print world.
The three-day event included presentations, panel
discussions, networking opportunities, one-on-one interviews,
and a visit to Canon's Customer Experience Center in Boca
Raton, Florida. At the center, attendees were able to witness
the Océ Colorado 1640 printer in action as it ran three different
jobs in three different modes on two different media in under
seven minutes using UVgel ink. (Say that five times fast.)
During the tour, John Kaufman, senior marketing specialist,
Canon Solutions America, was asked what Canon customers are
using the Océ Colorado for most. He said, "Versatility in media
is expanding applications for aqueous graphics printers, but
wallcoverings and interior décor are what's trending now."

Later in the conference, Adam Carver, president of Varsity
Graphics powered by Pixelwerx (govarsitygraphics.com), took
to the stage for a customer panel session. There he discussed
his biggest challenge as a print shop owner: having multiple
printers from different companies. "Color consistency is
different printer to printer," he said.
Big Picture also received one-on-one time with Sal Sheikh, VP,
marketing, large format solutions [pictured]. Highlights include:
What are the main applications Canon customers are
offering to their clients? "Outdoor signage, vehicle wraps and
decals, and wallcoverings."
"Finishing is the biggest bottleneck for customers," he
said. His solution? "Removing the need for lamination with
the Océ Colorado."
Thoughts on augmented reality (AR)? "Printers want to
touch. They still need to see the printer before purchase."
However Sheikh does see the benefit of using AR to initially
introduce a machine.
Something print service providers need to work on? "How
to service customers online. You'd be amazed by the amount
of printers who don't have a good web presence."
"Google likes it." Sheikh's response to the importance of
print shops having active social media accounts. "It helps
with other platforms."
And what's to come from Canon in the next year?
Potentially a 10-foot Océ Colorado machine.

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Table of Contents for the Digital Edition of Big Picture - April 2018
