Big Picture - April 2018 - 16

outside the gamut

Get Educated
The opportunities in digital print education for the younger generation are low,
but the importance is high. | by Hitoshi Ujiie

"H

ow did you get into the digital print
industry?" Ask this question to

anyone you chat with at the next
tradeshow or industry event you
attend, from print shop owners to
production managers to sales reps, and the answers will vary.
"My mom passed the business down to me." "I worked at a
body shop and now we're printing and wrapping cars." "I just
fell into it." The answer that you'll rarely receive: "I received
my degree in digital printing."
This is partially because digital printing is still a
relatively new technology. At least, in comparison to print
as a whole: Gutenberg's press for mass producing books
was developed in 1439. The first wide-format digital printer
didn't come into play until 1991. And the average Big Picture
reader is in their 50s. We're talking about education here,
so I'll let you do the math.
But a larger reason why we don't see print shop owners
or employees with digital print educational backgrounds is
simply because there aren't many options.

BIG PICTURE

April 2018

SURFACE IMAGING AT JEFFERSON
If you were looking for an educational program in the US
specifically tailored to the digital printing industry five years
ago, you wouldn't have found one. It wasn't until 2015 when
Jefferson in Philadelphia, which unified Philadelphia University and Thomas Jefferson University, acknowledged a need for
education in the imaging industry and developed the Surface
Imaging Initiative.
Surface Imaging (SI) refers to creating imagery in various
physical forms, using a variety of digital printing technologies,
including "direct surface imaging" on porous, nonporous,

rigid, and flexible substrates, and "fabrication printing"
through material deposition and technologies like laser and
enhanced 3D surface printing. To enhance and improve the
professional imaging industry, the SI Initiative consists of an
academic degree program, the Master of Science (MS)
degree in Surface Imaging, and the Center for Excellence in
Surface Imaging, a state-of-the-art digital printing lab for
educating students and preparing them to be future leaders
in the imaging industry.
The Surface Imaging program was launched in May
2015 as an academic program where students can receive
an MS degree in a minimum of 15 months by completing 33
coursework credits. The program emphasizes two main
factors: transdisciplinary movements and systems thinking.
The MS in Surface Imaging does not adhere to the
traditional boundaries of a concentrated discipline; it's
"transdisciplinary" in that it incorporates a variety of design,
applied engineering, and business components that enrich
and diversify the learning experience. The concept of
transdisciplinary stems from the dichotomy of "analog" and
"digital." Among academic researchers, the word "transdisciplinary" refers to the process that can blur the boundaries
and distinctiveness between specialism, to allow for multiple
interdisciplinary outputs. It originated from the development

HITOSHI UJIIE has more than 20 years of experience in high-end surface
imaging and inkjet printing technology. His achievements combine
firsthand industry knowledge with academic pioneering in new
technology. He is currently a professor at Jefferson University.

16



Table of Contents for the Digital Edition of Big Picture - April 2018

Big Picture - April 2018
Contents
Insight
Wide Angle
Upfront
Outside the Gamut
Eyes on the Prize
A Smaller Footprint
R+D
Explorer
Big Picture - April 2018 - Intro
Big Picture - April 2018 - Big Picture - April 2018
Big Picture - April 2018 - Cover2
Big Picture - April 2018 - Contents
Big Picture - April 2018 - Insight
Big Picture - April 2018 - 3
Big Picture - April 2018 - Wide Angle
Big Picture - April 2018 - 5
Big Picture - April 2018 - 6
Big Picture - April 2018 - 7
Big Picture - April 2018 - Upfront
Big Picture - April 2018 - 9
Big Picture - April 2018 - 10
Big Picture - April 2018 - 11
Big Picture - April 2018 - 12
Big Picture - April 2018 - 13
Big Picture - April 2018 - 14
Big Picture - April 2018 - 15
Big Picture - April 2018 - Outside the Gamut
Big Picture - April 2018 - 17
Big Picture - April 2018 - Eyes on the Prize
Big Picture - April 2018 - 19
Big Picture - April 2018 - 20
Big Picture - April 2018 - 21
Big Picture - April 2018 - 22
Big Picture - April 2018 - 23
Big Picture - April 2018 - 24
Big Picture - April 2018 - 25
Big Picture - April 2018 - 26
Big Picture - April 2018 - 27
Big Picture - April 2018 - A Smaller Footprint
Big Picture - April 2018 - 29
Big Picture - April 2018 - 30
Big Picture - April 2018 - 31
Big Picture - April 2018 - R+D
Big Picture - April 2018 - 33
Big Picture - April 2018 - 34
Big Picture - April 2018 - 35
Big Picture - April 2018 - 36
Big Picture - April 2018 - 37
Big Picture - April 2018 - 38
Big Picture - April 2018 - 39
Big Picture - April 2018 - Explorer
Big Picture - April 2018 - Cover3
Big Picture - April 2018 - Cover4
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