Big Picture - May 2018 - 21

Meaningful Print
elements for the displays, a turnaround time of less than two
months, and an install site more than 250 miles from Bluebird.
Bluebird used its Mimaki JFX200-2513 flatbed printer to
image graphics directly onto ¾-inch White Oak plywood.
Additional printed elements used in the exhibit included
¼-inch black acrylic dimensional pieces - also printed on the
Mimaki - and printed and cut matte white vinyl wall graphics.
It was a three-layer process to get the desired final product
on the 4 x 8-foot wood boards. They first printed a ghosted
white image, then two different layers on top for color,
followed by the black and white text.
Although Bluebird's specialty is exhibit graphics, this
project included some elements that were unusual for the
company. The specifications from the design firm, Proun
Design, featured the construction of wood display cabinets:
new territory for Bluebird. "We actually built a wood shop
before we could fabricate the cabinets," Acerbi adds. Fabricators also consulted local furniture makers for tips to master
cabinet making.
The biggest hurdle? Trying to get the best quality wood,
which is a challenge when working with a natural substrate,
Acerbi says. They started with Birch and didn't like the way it
was yellowing, so they moved to White Oak.

BIGPICTURE.NET

Printing signage and graphics typically doesn't elicit an
emotional reaction, but one project created by Woburn,
Massachusetts-based Bluebird Graphic Solutions
(bluebirdgs.com) proved to be incredibly impactful for both
employees and clients.
Although Bluebird frequently fabricates museum exhibits,
the subject matter was unusually powerful for the displays the
company produced for the Center for Holocaust, Human
Rights, and Genocide Education at Brookdale Community
College in Lincroft, New Jersey. "To sift through this information and to be staring at some of these photographs for so
long, it was an intense project compared to a lot of the stuff
we do, and it had a real emotional connection for us," says
Ross Acerbi, Bluebird graphic designer.
While the exhibits were being finalized at Bluebird's
9000-square-foot facility, another customer was visiting for
a shop tour. The displays' subject matter regarding human
rights abuses attracted the attention of the visiting clients
and kicked off an in-depth discussion - that had nothing to
do with the client's project.
The job was "intense," Acerbi says. Factors that added to
the intensity - besides the deep subject matter featured on more
than a dozen printed wood panels - included crafting atypical

21


http://www.bluebirdgs.com http://www.BIGPICTURE.NET

Table of Contents for the Digital Edition of Big Picture - May 2018

Big Picture - May 2018
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Business + Management
New Direction
Let’s Talk Industrial
R+D
Job Log
Big Picture - May 2018 - Intro
Big Picture - May 2018 - Big Picture - May 2018
Big Picture - May 2018 - Cover2
Big Picture - May 2018 - Contents
Big Picture - May 2018 - Insight
Big Picture - May 2018 - 3
Big Picture - May 2018 - Wide Angle
Big Picture - May 2018 - 5
Big Picture - May 2018 - Upfront
Big Picture - May 2018 - 7
Big Picture - May 2018 - 8
Big Picture - May 2018 - 9
Big Picture - May 2018 - 10
Big Picture - May 2018 - 11
Big Picture - May 2018 - 12
Big Picture - May 2018 - 13
Big Picture - May 2018 - 14
Big Picture - May 2018 - 15
Big Picture - May 2018 - Extreme Vinyl
Big Picture - May 2018 - 17
Big Picture - May 2018 - Business + Management
Big Picture - May 2018 - 19
Big Picture - May 2018 - New Direction
Big Picture - May 2018 - 21
Big Picture - May 2018 - 22
Big Picture - May 2018 - 23
Big Picture - May 2018 - 24
Big Picture - May 2018 - 25
Big Picture - May 2018 - 26
Big Picture - May 2018 - 27
Big Picture - May 2018 - Let’s Talk Industrial
Big Picture - May 2018 - 29
Big Picture - May 2018 - 30
Big Picture - May 2018 - 31
Big Picture - May 2018 - 32
Big Picture - May 2018 - 33
Big Picture - May 2018 - 34
Big Picture - May 2018 - 35
Big Picture - May 2018 - 36
Big Picture - May 2018 - 37
Big Picture - May 2018 - 38
Big Picture - May 2018 - 39
Big Picture - May 2018 - 40
Big Picture - May 2018 - 41
Big Picture - May 2018 - 42
Big Picture - May 2018 - 43
Big Picture - May 2018 - 44
Big Picture - May 2018 - 45
Big Picture - May 2018 - R+D
Big Picture - May 2018 - 47
Big Picture - May 2018 - 48
Big Picture - May 2018 - 49
Big Picture - May 2018 - 50
Big Picture - May 2018 - 51
Big Picture - May 2018 - 52
Big Picture - May 2018 - 53
Big Picture - May 2018 - 54
Big Picture - May 2018 - 55
Big Picture - May 2018 - Job Log
Big Picture - May 2018 - Cover3
Big Picture - May 2018 - Cover4
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