Big Picture - May 2018 - 22

May 2018
BIG PICTURE
22

Bigger Is Better
Bluemedia (bluemedia.com) creates large-scale signage for
big-name brands, teams, events, and venues for the NFL,
Verizon, iHeartRadio, Pepsi, the Super Bowl, and more. And
almost everything bluemedia creates is big - in scale and
scope. They're often branding an entire space. With a
130,000-square-foot printing facility and 13 wide-format
printers at their headquarters in Tempe, Arizona, directto-substrate printing makes up a small part of bluemedia's
overall work - about 15 percent - but there are specific
projects for which direct printing is the only way to go.

In the fall of 2017, bluemedia was tapped for the rebranding of a patio and bar at the Amway Center - home of the
Orlando Magic NBA team - to showcase team sponsor Sugar
Skull Rum. (Rap artist and mogul Master P, a Sugar Skull Rum
investor, was on hand for the bar's opening.)
The outdoor bar area overlooking downtown Orlando
features signature cocktails available for purchase by anyone
with a ticket to arena events.
The focal point for Sugar Skull Rum Landing is an
industrial-style 8 x 15-foot perforated aluminum decorative
wall emblazoned with colorful graphics to complement the
libation's logo, which is featured on other elements throughout the bar. Printing directly onto the 24 sections of aluminum, which needed to be bent into shape, presented a
challenge, says Hayes Holzhauer, bluemedia executive VP of
operations. "We couldn't risk bending the aluminum after
printing, as we knew damage to the printed image was
inevitable," he says.
The solution? Fabricators cut, sanded, bent, and clear
coated (for ink adhesion) each metal piece. For stability of the
bent pieces during printing, they cut sections of foamboard for
each metal segment that ran through the printer. After
printing the image using an EFI Vutek GS3250 flatbed/roll UV
printer, the pieces were clear coated again for protection from
the elements at the outdoor lounge. Bluemedia installers flew
to Orlando to set up the decorative wall, along with several
other graphics in the bar.


http://www.bluemedia.com

Table of Contents for the Digital Edition of Big Picture - May 2018

Big Picture - May 2018
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Business + Management
New Direction
Let’s Talk Industrial
R+D
Job Log
Big Picture - May 2018 - Intro
Big Picture - May 2018 - Big Picture - May 2018
Big Picture - May 2018 - Cover2
Big Picture - May 2018 - Contents
Big Picture - May 2018 - Insight
Big Picture - May 2018 - 3
Big Picture - May 2018 - Wide Angle
Big Picture - May 2018 - 5
Big Picture - May 2018 - Upfront
Big Picture - May 2018 - 7
Big Picture - May 2018 - 8
Big Picture - May 2018 - 9
Big Picture - May 2018 - 10
Big Picture - May 2018 - 11
Big Picture - May 2018 - 12
Big Picture - May 2018 - 13
Big Picture - May 2018 - 14
Big Picture - May 2018 - 15
Big Picture - May 2018 - Extreme Vinyl
Big Picture - May 2018 - 17
Big Picture - May 2018 - Business + Management
Big Picture - May 2018 - 19
Big Picture - May 2018 - New Direction
Big Picture - May 2018 - 21
Big Picture - May 2018 - 22
Big Picture - May 2018 - 23
Big Picture - May 2018 - 24
Big Picture - May 2018 - 25
Big Picture - May 2018 - 26
Big Picture - May 2018 - 27
Big Picture - May 2018 - Let’s Talk Industrial
Big Picture - May 2018 - 29
Big Picture - May 2018 - 30
Big Picture - May 2018 - 31
Big Picture - May 2018 - 32
Big Picture - May 2018 - 33
Big Picture - May 2018 - 34
Big Picture - May 2018 - 35
Big Picture - May 2018 - 36
Big Picture - May 2018 - 37
Big Picture - May 2018 - 38
Big Picture - May 2018 - 39
Big Picture - May 2018 - 40
Big Picture - May 2018 - 41
Big Picture - May 2018 - 42
Big Picture - May 2018 - 43
Big Picture - May 2018 - 44
Big Picture - May 2018 - 45
Big Picture - May 2018 - R+D
Big Picture - May 2018 - 47
Big Picture - May 2018 - 48
Big Picture - May 2018 - 49
Big Picture - May 2018 - 50
Big Picture - May 2018 - 51
Big Picture - May 2018 - 52
Big Picture - May 2018 - 53
Big Picture - May 2018 - 54
Big Picture - May 2018 - 55
Big Picture - May 2018 - Job Log
Big Picture - May 2018 - Cover3
Big Picture - May 2018 - Cover4
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http://www.nxtbook.com/nxtbooks/STMG/bp_20150102
http://www.nxtbook.com/nxtbooks/STMG/bp_201411
http://www.nxtbook.com/nxtbooks/STMG/bp_201410
http://www.nxtbook.com/nxtbooks/STMG/bp_201409
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http://www.nxtbook.com/nxtbooks/STMG/bp_201311
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