Big Picture - May 2018 - 24

Layered Look

BIG PICTURE

May 2018

Direct-to-substrate printing is often used as a component of
a larger project to add dimension and visual stimuli to flat
displays. Cushing, a printing and display graphics company
out of Chicago, did just that for a recent project for the new
corporate headquarters of McShane Construction.
Cushing (cushingco.com) was tasked with adding visual
appeal and branding to the blank walls throughout the office.
The focal point is a 25-foot-wide wall mural that was crafted
with backdrop graphics printed on 3M Controltac IJ180 vinyl
with 3M 8520 Matte Laminate using Cushing's HP Latex 365
printer. The vinyl was then mounted to DiBond.
McShane's past projects are highlighted on direct printed
¼-inch acrylic - imaged by an Océ Arizona 550 GT flatbed -
and mounted to the vinyl-covered wall with 1-inch stainlesssteel standoffs. "For the acrylic pieces, they're actually printed
on both sides. The main image is printed second surface with
a flood of white ink, and the text element is printed on the face
to add some drama," says Julia Kaufman, Cushing's color
production supervisor.
"The application of this project was an interesting
one because it emphasized multiple textures and layering.
The drama of this was key to their new office branding,"
Kaufman adds.

24


http://www.cushingco.com

Table of Contents for the Digital Edition of Big Picture - May 2018

Big Picture - May 2018
Contents
Insight
Wide Angle
Upfront
Extreme Vinyl
Business + Management
New Direction
Let’s Talk Industrial
R+D
Job Log
Big Picture - May 2018 - Intro
Big Picture - May 2018 - Big Picture - May 2018
Big Picture - May 2018 - Cover2
Big Picture - May 2018 - Contents
Big Picture - May 2018 - Insight
Big Picture - May 2018 - 3
Big Picture - May 2018 - Wide Angle
Big Picture - May 2018 - 5
Big Picture - May 2018 - Upfront
Big Picture - May 2018 - 7
Big Picture - May 2018 - 8
Big Picture - May 2018 - 9
Big Picture - May 2018 - 10
Big Picture - May 2018 - 11
Big Picture - May 2018 - 12
Big Picture - May 2018 - 13
Big Picture - May 2018 - 14
Big Picture - May 2018 - 15
Big Picture - May 2018 - Extreme Vinyl
Big Picture - May 2018 - 17
Big Picture - May 2018 - Business + Management
Big Picture - May 2018 - 19
Big Picture - May 2018 - New Direction
Big Picture - May 2018 - 21
Big Picture - May 2018 - 22
Big Picture - May 2018 - 23
Big Picture - May 2018 - 24
Big Picture - May 2018 - 25
Big Picture - May 2018 - 26
Big Picture - May 2018 - 27
Big Picture - May 2018 - Let’s Talk Industrial
Big Picture - May 2018 - 29
Big Picture - May 2018 - 30
Big Picture - May 2018 - 31
Big Picture - May 2018 - 32
Big Picture - May 2018 - 33
Big Picture - May 2018 - 34
Big Picture - May 2018 - 35
Big Picture - May 2018 - 36
Big Picture - May 2018 - 37
Big Picture - May 2018 - 38
Big Picture - May 2018 - 39
Big Picture - May 2018 - 40
Big Picture - May 2018 - 41
Big Picture - May 2018 - 42
Big Picture - May 2018 - 43
Big Picture - May 2018 - 44
Big Picture - May 2018 - 45
Big Picture - May 2018 - R+D
Big Picture - May 2018 - 47
Big Picture - May 2018 - 48
Big Picture - May 2018 - 49
Big Picture - May 2018 - 50
Big Picture - May 2018 - 51
Big Picture - May 2018 - 52
Big Picture - May 2018 - 53
Big Picture - May 2018 - 54
Big Picture - May 2018 - 55
Big Picture - May 2018 - Job Log
Big Picture - May 2018 - Cover3
Big Picture - May 2018 - Cover4
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