Big Picture - June/July 2018 - 20

In January, Carisma worked with Sony Pictures Studios to imagine and then execute a bus wrap that would "really push the limits."
Carisma used their Okidata ColorPainter M-64s to image 1000 square feet of 3M Controltac Changeable Graphic Film with Comply
Adhesive IJ3552C for the base wrap and 400 square feet of 3M Scotchcal Translucent Graphic Film IJ63-20 for wrapping additional
embellishments printed on a Massivit 1800 3D printer.

BIG PICTURE

June/July 2018

work for us. The Massivit has allowed us to add 3D on the sides
of buses and bring our large-format digital prints to life.

20

WE'VE COVERED SOME PRETTY COOL CARISMA
BUS WRAPS. (SEE WRAPS THROUGHOUT THIS
FEATURE, PG. 19 IN OUR NOVEMBER/DECEMBER
2016 VEHICLE WRAPS FEATURE, AND PG. 8 OF OUR
NOVEMBER/DECEMBER 2014 ISSUE.) WHAT'S BEEN
YOUR FAVORITE SO FAR?
That's like asking a father who their favorite child is. I can't
answer that. Each job we do gets the same level of attention
as the next. We have become successful by treating every
client as our favorite.
Peter Rabbit [above] was a fun project that allowed us to
incorporate almost all of our bus embellishment techniques on
one canvas. Peter himself was created with a mix of 3D-printed
elements, CNC-routed elements, and was completely

illuminated. In addition, each of the 3D carrots that protruded
from both sides of the bus were embellished with "real" silk
carrot greens. No detail was left unaddressed.
ALL PROJECTS HAVE UNIQUE HURDLES. CAN YOU
DESCRIBE A PAST PROJECT THAT HAD SPECIFIC
CHALLENGES AND HOW CARISMA OVERCAME
THOSE ISSUES?
Carisma has a reputation for always pushing the limits and
never saying something cannot be done. Everything can be
done - it's just a matter of how. As we push the embellishments on the double-decker buses to the next limit (no limit is
ever final), we consistently run into issues that require our
team to come out of their comfort zones. We do a ton of
research and development in our shop. There's no such thing
as failure or wasting time; everything is a learning experience.
I'm lucky enough to have surrounded myself with a core team



Table of Contents for the Digital Edition of Big Picture - June/July 2018

Big Picture - June/July 2018
Contents
Insight
Wide Angle
Upfront
Beyond Décor
Inside Output
How I Got the Job: Gil Moshe
Action 2018
R+D
Explorer
Big Picture - June/July 2018 - Intro
Big Picture - June/July 2018 - Big Picture - June/July 2018
Big Picture - June/July 2018 - Cover2
Big Picture - June/July 2018 - Contents
Big Picture - June/July 2018 - Insight
Big Picture - June/July 2018 - 3
Big Picture - June/July 2018 - Wide Angle
Big Picture - June/July 2018 - 5
Big Picture - June/July 2018 - Upfront
Big Picture - June/July 2018 - 7
Big Picture - June/July 2018 - 8
Big Picture - June/July 2018 - 9
Big Picture - June/July 2018 - 10
Big Picture - June/July 2018 - 11
Big Picture - June/July 2018 - 12
Big Picture - June/July 2018 - 13
Big Picture - June/July 2018 - Beyond Décor
Big Picture - June/July 2018 - 15
Big Picture - June/July 2018 - Inside Output
Big Picture - June/July 2018 - 17
Big Picture - June/July 2018 - How I Got the Job: Gil Moshe
Big Picture - June/July 2018 - 19
Big Picture - June/July 2018 - 20
Big Picture - June/July 2018 - 21
Big Picture - June/July 2018 - 22
Big Picture - June/July 2018 - Action 2018
Big Picture - June/July 2018 - 24
Big Picture - June/July 2018 - 25
Big Picture - June/July 2018 - 26
Big Picture - June/July 2018 - 27
Big Picture - June/July 2018 - 28
Big Picture - June/July 2018 - 29
Big Picture - June/July 2018 - 30
Big Picture - June/July 2018 - 31
Big Picture - June/July 2018 - 32
Big Picture - June/July 2018 - 33
Big Picture - June/July 2018 - 34
Big Picture - June/July 2018 - 35
Big Picture - June/July 2018 - 36
Big Picture - June/July 2018 - R+D
Big Picture - June/July 2018 - 38
Big Picture - June/July 2018 - 39
Big Picture - June/July 2018 - 40
Big Picture - June/July 2018 - 41
Big Picture - June/July 2018 - 42
Big Picture - June/July 2018 - 43
Big Picture - June/July 2018 - 44
Big Picture - June/July 2018 - 45
Big Picture - June/July 2018 - 46
Big Picture - June/July 2018 - 47
Big Picture - June/July 2018 - Explorer
Big Picture - June/July 2018 - Cover3
Big Picture - June/July 2018 - Cover4
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