Big Picture - June/July 2018 - 7

NOW TRENDING
WFX dedicated a number of sessions to emerging trends in
the wide-format print space. Speakers dove into new applications and markets that your shop should consider adding to its
repertoire in order to diversify and bring in new clients.
"WHY THE RETAIL STORE IS EVOLVING, NOT DISAPPEARING," Kraig Kessel, co-founder, Kraido

* "Customers are looking for experiences. Build-A-Bear
figured this out in the '90s."
* "More surveyed retailers say they'll be opening stores in
2018 vs. closing them."
* "Designers and retailers want more engaging environments meaning printed graphics and 3D printed components."
* Pop-up stores, social responsibility, showrooming (viewing
a product in a store but buying it later online), BOPIS (buy online
pickup in-store), online retailers moving to brick and mortar, and
the customer experience are major retail trends in 2018.
"REIMAGINING 3D PRINTING IN THE WIDE-FORMAT SPACE,"
Craig Miller, president, Pictographics (pictographics.net)

* "I'll tell you a secret - 3D printing is really simple.
Getting print-ready files is the hard part."
* "By having technology nobody else has, we can make
things that nobody else can make."
* "The future is our youth. We're investing in talent."
Pictographics is recruiting millennials who have been
printing on desktop 3D machines for years.
"FROM SOFT SIGNAGE TO FASHION, THE OPPORTUNITIES
IN TEXTILE PRINTING ARE BOUNDLESS," panelists Ron
Gilboa, group director, production technology, Keypoint
Intelligence; Kerry King, VP of research and development,
Spoonflower (spoonflower.com); and Kirk Green, CEO of
Ferrari Color (ferraricolor.com)

* "Textile printing is growing. How do you develop a
business plan around it?" -Gilboa
* "Soft signage was first about saving shipping costs; now
people use fabric because they like the look." -Green

* Direct-to-textile vs. dye sub for textiles: Each has pros
and cons. Dye sub is two-step, but can have higher colorfastness. Direct is more efficient. -King
* "Finishing is a challenge. If you can't sew or finish the
printed textiles, that's a problem." -Gilboa
"WHY SUSTAINABILITY AND PROFITABILITY GO HAND IN
HAND," moderated by Marci Kinter, VP of government and
business information, SGIA, SGP; panelists Jenny Dela
Cruz, COO and co-founder, Snowball Print Marketing
(snowballpm.com); Marco Ugarte, Ph.D., CSCP, sustainability manager at MillerCoors; and Scott Schulte, co-CEO,
Modernistic (modprint.com)

* What's an easy way to make sustainability and profitability go hand in hand? "Have your energy company look at
your lighting. We saved 65 percent." -Schulte
* "We have to be the ones to ask the hard questions to
move the industry forward." -Dela Cruz
* When it comes to sustainability, "It's a cultural change
and it snowballs." -Schulte
"IF WALLCOVERINGS COULD TALK: NEW OPPORTUNITIES
IN INTERIOR DÉCOR," moderated by Rachel Nunziata,
product development manager, 4walls.com; panelists
Chris Laniak, production manager, Excelsus Solutions
(excelsussolutions.com) and Paul Lilienthal, president,
Pictura Graphics (picturagraphics.com)

* "Seventy-four percent surveyed say wallcoverings and
interior décor are key growth markets." -Nunziata discussing
a recent FESPA report
* "We're really trying to focus on custom - not just
wallcovering, but all graphics." -Lilienthal
* "One challenge we are seeing [with custom] is that we
don't have a book of designs to flip through. There's a lot of
education needed from consumers to customers." -Laniak

* "Want to give yourself a small heart attack? Try putting
a jersey on the Statue of Liberty." -Swanson told the crowd
about adorning the Las Vegas statue in a 650-pound mesh
jersey for the Vegas Golden Knights
* "Why have someone else print it when you could?"
* Swanson's brand? "This is me. Just be yourself."

BIGPICTURE.NET

"HOW A PUNK ROCKER FROM LA BECAME A ONE-STOPSHOP ROCKSTAR IN VEGAS," James Swanson, principal,
Screaming Images (screamingimages.net)

7


http://www.pictographics.net http://www.snowballpm.com http://www.modprint.com http://www.spoonflower.com http://www.ferraricolor.com http://www.4walls.com http://www.excelsussolutions.com http://www.picturagraphics.com http://www.BIGPICTURE.NET http://www.screamingimages.net

Table of Contents for the Digital Edition of Big Picture - June/July 2018

Big Picture - June/July 2018
Contents
Insight
Wide Angle
Upfront
Beyond Décor
Inside Output
How I Got the Job: Gil Moshe
Action 2018
R+D
Explorer
Big Picture - June/July 2018 - Intro
Big Picture - June/July 2018 - Big Picture - June/July 2018
Big Picture - June/July 2018 - Cover2
Big Picture - June/July 2018 - Contents
Big Picture - June/July 2018 - Insight
Big Picture - June/July 2018 - 3
Big Picture - June/July 2018 - Wide Angle
Big Picture - June/July 2018 - 5
Big Picture - June/July 2018 - Upfront
Big Picture - June/July 2018 - 7
Big Picture - June/July 2018 - 8
Big Picture - June/July 2018 - 9
Big Picture - June/July 2018 - 10
Big Picture - June/July 2018 - 11
Big Picture - June/July 2018 - 12
Big Picture - June/July 2018 - 13
Big Picture - June/July 2018 - Beyond Décor
Big Picture - June/July 2018 - 15
Big Picture - June/July 2018 - Inside Output
Big Picture - June/July 2018 - 17
Big Picture - June/July 2018 - How I Got the Job: Gil Moshe
Big Picture - June/July 2018 - 19
Big Picture - June/July 2018 - 20
Big Picture - June/July 2018 - 21
Big Picture - June/July 2018 - 22
Big Picture - June/July 2018 - Action 2018
Big Picture - June/July 2018 - 24
Big Picture - June/July 2018 - 25
Big Picture - June/July 2018 - 26
Big Picture - June/July 2018 - 27
Big Picture - June/July 2018 - 28
Big Picture - June/July 2018 - 29
Big Picture - June/July 2018 - 30
Big Picture - June/July 2018 - 31
Big Picture - June/July 2018 - 32
Big Picture - June/July 2018 - 33
Big Picture - June/July 2018 - 34
Big Picture - June/July 2018 - 35
Big Picture - June/July 2018 - 36
Big Picture - June/July 2018 - R+D
Big Picture - June/July 2018 - 38
Big Picture - June/July 2018 - 39
Big Picture - June/July 2018 - 40
Big Picture - June/July 2018 - 41
Big Picture - June/July 2018 - 42
Big Picture - June/July 2018 - 43
Big Picture - June/July 2018 - 44
Big Picture - June/July 2018 - 45
Big Picture - June/July 2018 - 46
Big Picture - June/July 2018 - 47
Big Picture - June/July 2018 - Explorer
Big Picture - June/July 2018 - Cover3
Big Picture - June/July 2018 - Cover4
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