Big Picture - June/July 2018 - 8

* "I'm very excited about what we can do with 3D print."
-Herrera
* "In this industry, there's no limit to your creativity or
what you can go out and market." -Scrima

SHOP TALK
Though new and flashy applications are always interesting to
talk about, WFX included sessions focusing on the nuances of
operating a wide-format digital print shop.

"KEEPING PRINT RELEVANT FOR THE NEXT GENERATION,"
moderated by Robin Donovan, editor-in-chief, Signs of the
Times; panelists Brian Adam, president, Olympus Group
(olympusgrp.com); Ben King, president, King Signs &
Graphics (minneapolissigns.org); and Dalton Scott,
president, Young Professionals of Minneapolis

IMPORTANT
FACTORS

Steve Duccilli
asked the WFX
Buyers' Panel
to rate how
important
the following
factors were to
them as buyers
on a scale of
1 to 10:
CUSTOMER
SERVICE

Manion: 12
Steen: 10
Eversole: 10
PRINT
QUALITY
June/July 2018

Manion: 10
Steen: 10
Eversole: 10
PRICE

BIG PICTURE

Manion: 5

8

Steen: 6
Eversole: 6

* "Millennials speak that online language better than
anybody." -King
* "Millennials are constantly trying to learn and grow.
Everybody wants to be a better version of themselves." -Scott
* King, Scott, and Adam all stress the importance of
one-on-ones with employees, whether it's weekly, monthly,
quarterly, etc. Communicate with your employees and discuss
things that are going well and areas that need improvement.
"LEVERAGING THE POWER OF TECHNOLOGY AND SOCIAL
MEDIA TO MAXIMIZE PROFIT," Inna Semenyuk, founder
and CEO, InnavationLabs

* "Over 4 billion people use the internet. Over 3.1 billion
people are expected to use social media this year."
* "It's not about just driving traffic. It's also about creating
an experience."
* Augmented reality will be a $117 billion market by 2022.

WOMEN IN PRINT
Recipients of Big Picture's Women in Print Awards discussed
their leadership roles in successful wide-format businesses,
sharing insights on how they got started in the industry,
challenges they've faced, the reasons they're still here today,
and their vision for tomorrow.
"THE WOMEN IN PRINT PANEL," moderated by Adrienne
Palmer, editor-in-chief, Big Picture; panelists included
2016 Women in Print Award winners Diana Herrera,
owner/president of AP Imaging (apimaging.com) and
Elaine Scrima, VP of Operations at GSP (gspretail.com),
and 2017 Women in Print Award winner Michelle Gobert,
president and owner of Image 360 Central New Orleans
(image360.com/centralneworleansla)

* "It's exciting to be in an industry that is ever-changing
and evolving. And we get to evolve with it." -Scrima
* "I always go for enthusiasm over experience. I want the
young person who loves figuring it out." -Herrera
* "We've always been early adopters. Sometimes too
early..." -Gobert discussing being on the forefront with new
technology, which helped land her many high-end sports clients
* "If a customer wants something, we tend to invest in it
and the equipment." -Scrima

"THE WFX BUYERS' PANEL," moderated by Steve Duccilli,
senior VP of content, ST Media Group; panelists Kevin
Manion, VP branded environments leader, Wells Fargo;
Harry Steen, creative director, SuperValu; and Suzanna
Eversole, manager, print production, REI

* What are customers looking for in a print vendor?
- "It's all about the relationship between the buyer and
the printer. I want honesty." -Steen
- "I'm looking for longevity in relationships." -Manion
- "I want a printer that cares about my signage as
much as I do." -Eversole
* "We come up with ideas, but we don't know how to
produce them." -Steen
* "If you're SGP certified, you rise right to the top." -Eversole
"PRESERVING CUSTOMER LOYALTY," Marty McGhie, VP
ﬁnance/operations, Ferrari Color (ferraricolor.com) and
Sino Tour, co-owner and director of operations, Icon
Image Graphics (iconimagegraphics.com)

* "Create relationships with your customers and make
them partnerships." -McGhie
* "How do you preserve customer loyalty? Provide them
with innovation." -Tour
* "The cost of securing a new client? Five to ten times
more expensive than retaining a current one." -McGhie
"THE FUTURE IS NOW: THE TWO KEY PLACES TO AUTOMATE YOUR PRODUCTION," Richard Labiuk, president,
Holland & Crosby (hollandandcrosby.com) and Brian Hite,
president, Image Options (imageoptions.net)

* How can our staffs help themselves and make their jobs
easier? "Tap into staff ingenuity - fi nd better ways of doing
things." -Labiuk
* "Automation saves you countless, countless hours." -Hite
* "Automation is really just saving time, money, and
effort. Five minutes may not seem like big savings, but all that
time adds up." -Labiuk
* "Creating or following an existing process to stay
focused on the big picture will accelerate all areas of the
business in ways unexpected. Work on the business, not in
the business." -Hite

FOR EVEN MORE TAKEAWAYS
FROM WIDE-FORMAT EXCHANGE

Check out Big Picture (@bigpicturemag) and
Adrienne Palmer (@Adrienne_BigPic) on Twitter
or visit bigpicture.net/wfx18.
http://www.olympusgrp.com http://www.minneapolissigns.org http://www.ferraricolor.com http://www.iconimagegraphics.com http://www.hollandandcrosby.com http://www.imageoptions.net http://www.apimaging.com http://www.gspretail.com http://www.image360.com/centralneworleansla https://www.twitter.com/bigpicturemag https://www.twitter.com/Adrienne_BigPic http://www.bigpicture.net/wfx18
Table of Contents for the Digital Edition of Big Picture - June/July 2018
