Big Picture - August 2018 - 12
outside the gamut
Millennials in Print
How to connect with the 20- and 30-somethings dominating the current workforce.
| by Brian Adam
here's lots of buzz about millennials and the
impact they're having on our workplace. And for
good reason: Generation Y now represents the
largest population in the workforce in the US.
Printers that best engage with and embrace
millennials will have a competitive advantage over printers who
ignore or do not adapt to this generation, as well as the ones to
come. Currently, the job market is hot and there's a plethora of
employment opportunities at our shops. So, let's take a look at
what we can do to engage this important demographic in print
and ensure that our current millennial team members are
contributing to our success.
First, let's defi ne what a millennial is. Unfortunately,
there's not one defi nitive authority on the generational
differences - plus, it's always a little risky to stereotype
people into large groups - but generally, millennials are born
between 1981 and 1996.
* Baby Boomers: 1946-1964
* Generation X: 1965-1980
* Millennials: 1981-1996
* Generation Z: 1997-present (Note: This group will be
entering the workforce in the next four years.)
Common traits that apply to all millennials:
* Live in their parents' basement
* No work ethic - a very lazy generation
* Entitled - love participation trophies and don't believe
* Impatient - maximum tenure of six months at any one
place of employment
* Only form of communication is Snapchat and Twitter
- avoid speaking to other human beings
* Never learned to spell
I'm obviously being very sarcastic! The above attributes
are common myths used to describe millennials. Most of
these are blatantly false and some are outright ridiculous.
But, if these stereotypes are believed to be true and you
choose not to hire from this age group, it can hinder the
success of your business.
ARE MILLENNIALS REALLY THAT DIFFERENT?
Millennials are actually more similar to other generations than we
think. Most millennials I know and work with want the following:
* To be given interesting work to do
* To be empowered to make decisions
* To be rewarded based on their performance
* To be given the chance to advance
* To have their opinions and feedback heard
BRIAN ADAM is president and owner of Olympus Group (olympusgrp.com),
headquartered in Milwaukee, with a production facility in Orlando, Florida. An
expert on corporate culture, Adam was recognized by Glassdoor as one of the top
25 CEOs to work for in the US in 2017. While technically not a millennial (Adam was
born in 1978), 40 percent of the 200 employees at Olympus are millennials.