Big Picture - August 2018 - 24
BIG PICTURE
August 2018
FROM
24
Wild Blue crafted
displays for the
Festival Foods
Snackapolis "store
within a store"
using its HP Latex
365 and Agfa
Anapurna Mv,
printing on 3M
Scotchcal IJ40C-20R
with vinyl overlaminate mounted to
PVC and Smart-X
foamboard; direct
print onto PVC
panels; and HP
Backlit Polyester
Film mounted
to acrylic.
A Z
W
TO
Four full-service
print service providers
show how being a generalist
can become a differentiator.
BY A N YA R AO
hile customizing your business to a
specific niche, such as vehicle wraps,
is ideal for some shops, others seek to
be a single source for a customer's
needs when it comes to all things
digital print and beyond.
When one PSP handles everything for a client's project,
from design to printing to finishing to installation, the benefits
include quality control and timeliness. And, if these four shops
are any indication, keeping everything in-house can be a
predictor for business growth.
The shops profiled here range from a six-employee
operation that seeks to meet all their customers' print and
signage needs with alacrity, to a 40,000-square-foot business
that grew from being an early adopter of wide-format printing
into a one-stop shop for retail clients. They all have one thing
in common: As a one-stop shop, they have the ability to
maintain control of a project from start to finish - something
that they all indicate is critical to having loyal, happy clients.
WILD ON THE EDGE
With a 48,000-square-foot facility, 60 employees, and big name
clients like the Green Bay Packers, The Hershey Company, and
Unilever, it might be surprising that Wild Blue (wildbluetech.
com) started in 1999 with a single Roland printer. That sole
printer - one of the first wide-format machines in the region,
according to VP and Co-Principal Will Van Epern - set the
Wisconsin-based company on a path of rapid growth.
As the company gained clients, they added space and
printers. Today, they run 12 wide-format digital presses. "Early
on, we found that not only did we need the ability to print large,
but we also needed to create content, so we started adding on
designers to design for large-format printing," Van Epern says.
From there, Wild Blue added fabrication, finishing, installation,
and branched out into video, motion graphics, photography, and
virtual reality, to name just a few capabilities.
As time passed, Wild Blue viewed the business as a
full-service "solutions provider" instead of solely a largeformat print shop. The goal was to meet every client's need.
Table of Contents for the Digital Edition of Big Picture - August 2018
Contents
Big Picture - August 2018 - Intro
Big Picture - August 2018 - Cover1
Big Picture - August 2018 - Cover2
Big Picture - August 2018 - Contents
Big Picture - August 2018 - 2
Big Picture - August 2018 - 3
Big Picture - August 2018 - 4
Big Picture - August 2018 - 5
Big Picture - August 2018 - 6
Big Picture - August 2018 - 7
Big Picture - August 2018 - 8
Big Picture - August 2018 - 9
Big Picture - August 2018 - 10
Big Picture - August 2018 - 11
Big Picture - August 2018 - 12
Big Picture - August 2018 - 13
Big Picture - August 2018 - 14
Big Picture - August 2018 - 15
Big Picture - August 2018 - 16
Big Picture - August 2018 - 17
Big Picture - August 2018 - 18
Big Picture - August 2018 - 19
Big Picture - August 2018 - 20
Big Picture - August 2018 - 21
Big Picture - August 2018 - 22
Big Picture - August 2018 - 23
Big Picture - August 2018 - 24
Big Picture - August 2018 - 25
Big Picture - August 2018 - 26
Big Picture - August 2018 - 27
Big Picture - August 2018 - 28
Big Picture - August 2018 - 29
Big Picture - August 2018 - 30
Big Picture - August 2018 - 31
Big Picture - August 2018 - 32
Big Picture - August 2018 - 33
Big Picture - August 2018 - 34
Big Picture - August 2018 - 35
Big Picture - August 2018 - 36
Big Picture - August 2018 - Cover3
Big Picture - August 2018 - Cover4
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