BXP - April 2017 - 16

16

SAVOR & SALT'S
PACK AGE DESIGN
FEATURES A SALT
CONTAINER THAT
FITS AROUND
THE NECK OF THE
BOT TLE.

explains. "I sold my house back home. All the money that I

The vision was two part: To be able to start his own busi-

made from that went into this. And it still was not enough. But

ness and to bring his love of flavors to people in a way that

it's been so rewarding and gratifying just starting this. Meeting

enabled him to have a well-rounded life.

all the people that I've met, and the journey is just starting."
"So I've always wanted to work for myself and I love the
THE POWER OF PEOPLE

restaurant industry, but being in the restaurant industry for 17

In addition to the hard work and the initial investment, Tag-

years I was ready to get out," he explains.

gart relied on a network of advisers to help him start up his
hot new cocktail mixer company, including a Chicago-area

One aspect of restaurant work that Taggart loves is product

spirits company that served as anonymous connector be-

and recipe development. He loved the challenge of delivering

tween Brand Experience magazine and Taggart. "Through

distinctive experiences to clientele, and he wanted to con-

my different jobs, I've met a lot of really good people who

tinue to bring something unique to the world. "I wanted to be

own other beverage companies," he explains. "So I was able

different than everybody else. I think that's kind of like how

to bounce ideas off people who ended up being in a similar

my personality is," he explains, noting that the bloody mary

industry as me." Taggart also immediately recognized the

mixer category seemed ripe for innovation.

need for additional funding and sought out a micro-lender
that shared his vision.

"And I noticed that it was all pretty much the same thing,
you get the traditional bloody mary flavor, maybe get mild or

A PR IL 2017

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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