BXP - April 2017 - 2

C O N T E N T S
APRIL . 2017
VOL. 1

NO.3

14
24

The Makeover
Challenge,
sponsored by Sun
Chemical and
co-sponsored by
Caps57, returns
with a spirited new
brand and three
diverse creative
competitors.

ON T H E COV E R

CHIEF EXPER IENCE
OFFICER SER IES:
SPICING IT UP
BY L I N DA C A SE Y

Entrepreneur uses product and
packaging innovation to make

FE ATUR ES
20

the most of a second chance at
life.

G OI NG H IGH E N D
BY K EITH LOR I A

Branding and marketing trends for the luxury goods and

24

services markets

6 EDITOR'S LETTER

M A K EOV E R C H A L L E NGE 2 017

8 THE SCENE

BY L INDA C A SE Y

The Makeover Challenge, sponsored by Sun Chemical and
co-sponsored by Caps57, returns with a spirited new brand
and three diverse creative competitors.

5 1 T H E T O O L B OX :
T E C H N O L O G I E S T H AT
S P E E D I N N O VAT I O N A N D
OPTIMIZE MARKETING
SOLUTIONS

30

USI NG DE SIGN T O E NGAGE
F ROM S C R E E N T O SH E L F
B Y J E R E M Y D AV I E S

In a highly competitive category, with local challengers
and global rivals, Poland's leading brand of painkiller has
embraced a modern new look that changes how shoppers
experience the product on shelf and how retailers engage
with the brand.

34

T H E DE B AT E
BY L INDA C A SE Y

Part three of our ongoing series about the challenges and
opportunities analytics present to the innovation pipeline.

A PR IL 2017

|

BRAND EXPERIENCE

56 THE LIST
5 5 I N D E X O F A DV E R T I S E R S



Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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