BXP - April 2017 - 25

25

Bear Rabbit Design Studio

STAGE 4: REGROUP

www.bearrabbitstudio.com

At the regroup stage, we come together as a team and discuss what works and what doesn't, and through the process

THE FIRM

of conversation and creative input, we come up with unique

Bear Rabbit Design Studio (BRDS) is a concept-driven

and inspiring designs.

creative design group founded on the guiding principle of
innovation through smart design. We've combined expertise

STAGE 5: THE WOW FACTOR

in the fields of design, branding and marketing to create

What makes BRDS unique is our ability to go beyond con-

successful, out-of-the-box solutions for every client. From

ceptualization and actually show clients exactly what they

concept to completion, we are a comprehensive source for

will see on the shelf-the finished product.

every design need.
IN ACTION
We work with a diverse client list, including pet care, major

SHED-X has been a staple SynergyLabs brand for years, and

manufacturers, beauty industry leaders and large retail cli-

BRDS was tasked with refreshing the look and feel of the

ents such as T.J.Maxx.

design. The project objective was to update the existing 32-,
16- and 8-oz SKUs and develop a single-dose application for

THE PROCESS

pet parents, keeping in mind overall materials and cost.

STAGE 1: UNRAVEL THE BRAND
We find out the client's issues, dreams and expectations.

We always start simple, with broad-stroke design elements:

What makes this brand unique from the competition, and

shape, color and basic typography. From there, we work with

what makes it stand out from the rest.

manufacturers, develop cost structures and source the components. Working hand in hand with SynergyLabs, we came

STAGE 2: DIG DEEP

up with a distinctive solution for SHED-X Daily Dose.

We look at traditional variables like trending, competitive
research, brand lineage and customer expectations. You have

Taking vibrant imagery, trending color and eye catching

to dig deeper and wider.

typography elements, we have taken the SynergyLabs and
SHED-X brands to the next level. Showcasing the brand at the

STAGE 3: DIVIDE AND CONQUER

Global Pet Expo 2017 was met with extremely positive feed-

We allow everyone the opportunity to express how they have

back and high sales commitments from major pet retailers.

interpreted the information before we regroup as a team.

BXPMAGAZINE.COM


http://www.bearrabbitstudio.com http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - April 2017

Bxp - April 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: Spicing It Up
Going High End
Makeover Challenge 2017
Using Design to Engage From Screen to Shelf
The Debate
The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
Index of Advertisers
The List
BXP - April 2017 - Intro
BXP - April 2017 - BB1
BXP - April 2017 - BB2
BXP - April 2017 - Bxp - April 2017
BXP - April 2017 - Cover2
BXP - April 2017 - 1
BXP - April 2017 - Contents
BXP - April 2017 - 3
BXP - April 2017 - 4
BXP - April 2017 - 5
BXP - April 2017 - Editor’s Letter
BXP - April 2017 - 7
BXP - April 2017 - The Scene
BXP - April 2017 - 9
BXP - April 2017 - 10
BXP - April 2017 - 11
BXP - April 2017 - 12
BXP - April 2017 - 13
BXP - April 2017 - Chief Experience Officer Series: Spicing It Up
BXP - April 2017 - 15
BXP - April 2017 - 16
BXP - April 2017 - 17
BXP - April 2017 - 18
BXP - April 2017 - 19
BXP - April 2017 - Going High End
BXP - April 2017 - 21
BXP - April 2017 - 22
BXP - April 2017 - 23
BXP - April 2017 - Makeover Challenge 2017
BXP - April 2017 - 25
BXP - April 2017 - 26
BXP - April 2017 - 27
BXP - April 2017 - 28
BXP - April 2017 - 29
BXP - April 2017 - Using Design to Engage From Screen to Shelf
BXP - April 2017 - 31
BXP - April 2017 - 32
BXP - April 2017 - 33
BXP - April 2017 - The Debate
BXP - April 2017 - 35
BXP - April 2017 - 36
BXP - April 2017 - 37
BXP - April 2017 - 38
BXP - April 2017 - 39
BXP - April 2017 - 40
BXP - April 2017 - 41
BXP - April 2017 - 42
BXP - April 2017 - 43
BXP - April 2017 - 44
BXP - April 2017 - 45
BXP - April 2017 - 46
BXP - April 2017 - 47
BXP - April 2017 - 48
BXP - April 2017 - 49
BXP - April 2017 - 50
BXP - April 2017 - The Toolbox: Technologies That Speed Innovation and Optimize Marketing Solutions
BXP - April 2017 - 52
BXP - April 2017 - 53
BXP - April 2017 - 54
BXP - April 2017 - Index of Advertisers
BXP - April 2017 - The List
BXP - April 2017 - Cover3
BXP - April 2017 - Cover4
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