BXP - June/July 2017 - 11

T H E S CENE

11

Cosmoprof North America Expands Partnership with QVC
QVC Inc., the global multiplatform retailer with 15 TV channels

unique distribution model to meet their growing needs," says

reaching more than 360 million homes, seven websites and

Daniela Ciocan, marketing director, CPNA. "The collaboration is

195 social pages, and Cosmoprof North America (CPNA) have

not only unique to the trade show environment but also allows

expanded their collaboration. A unique aspect of this year's

QVC exposure to hundreds of brands under one roof. It's a win-

cooperation will be a dedicated space on the floor assigned

win and we are grateful for the ongoing relationship and look

to QVC that will be

forward to continuing

open throughout the

to partner on more

show hours. Addition-

initiatives that benefit

ally, during an open

the beauty industry at

session hosted by QVC

large.

on Tuesday, July 11,
companies interested

"We always strive to

in this type of distribu-

be more than just an

tion model can learn

industry event," says

about best practices

Ciocan. "Our aim is to

and requirements to

be a valuable resource

get on air and online.

for every player in the
beauty space. Through

The most exciting

careful curations, ed-

aspect of the col-

ucation and key part-

laboration will be a

nerships we've been

special on-air segment

able to achieve our

branded "Discovered at CPNA" featuring brands discovered

goals and maintain our leadership as one of the most awarded

at the exhibition to be aired by QVC a few months after the

and coveted industry business platforms."

event. "QVC has a rich history of discovering beauty products
and trends, and through our collaboration with Cosmoprof, we

Additionally, Brand Experience's magazine editor-in-chief's

have found even more new brands to surprise and delight our

presentation on package design's role in brand experience has

customers such as Eve Pearl and Obliphica," said Ellen Lennon,

been expanded to include an exploration of how product inno-

director of beauty merchandising for QVC's US business. "Not

vation leads to new product categories. Learn more about the

only will attendees at this year's Cosmoprof North America

presentation and register at http://bit.ly/2017-cosmoprof

receive instant feedback from our beauty experts, but they will
also have the unique opportunity to get their brand noticed by

The 2017 Cosmoprof North America show will be held July 9

the world's leading video and e-commerce retailer, QVC."

to 11, 2017 at Mandalay Bay Convention Center in Las Vegas.
In addition to the new QVC area, the beauty trade show will

Another proprietary program exclusive to CPNA, TV Shop-

feature multiple focus spaces including the Beauty & Per-

ping Auditions featuring the top three domestic television

sonal Care Storefront called "Discovered at Cosmoprof North

and online shopping platforms-QVC, EVINE and HSN-will

America" that is in partnership with Amazon.com. The Amazon

be returning for the fifth year in a row, allowing exhibitors the

and CPNA partnership will give small-to medium-sized indie

opportunity to pitch their products directly to key merchants

companies such as Organic To Green, My Skin and Co., Twila

in the hopes of getting on the airwaves.

True Beauty, and The Brush Guard prime visibility on the online
retailer's beauty store front.

"QVC is a true leader in its field and offers show participants a

BXPMagAzine.com


http://www.bit.ly/2017-cosmoprof http://www.Amazon.com http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - June/July 2017

Bxp - June/july 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: The Stride Ahead
Deeper Connections
Category Disruptor
The Debate: Disruptive Innovation , Marketing and Brand
The Toolbox: Luxury
Index of Advertisers
The List
BXP - June/July 2017 - Intro
BXP - June/July 2017 - Bxp - June/july 2017
BXP - June/July 2017 - Cover2
BXP - June/July 2017 - 1
BXP - June/July 2017 - Contents
BXP - June/July 2017 - 3
BXP - June/July 2017 - 4
BXP - June/July 2017 - 5
BXP - June/July 2017 - Editor’s Letter
BXP - June/July 2017 - 7
BXP - June/July 2017 - 8
BXP - June/July 2017 - The Scene
BXP - June/July 2017 - 10
BXP - June/July 2017 - 11
BXP - June/July 2017 - 12
BXP - June/July 2017 - 13
BXP - June/July 2017 - 14
BXP - June/July 2017 - 15
BXP - June/July 2017 - 16
BXP - June/July 2017 - 17
BXP - June/July 2017 - 18
BXP - June/July 2017 - 19
BXP - June/July 2017 - Chief Experience Officer Series: The Stride Ahead
BXP - June/July 2017 - 21
BXP - June/July 2017 - 22
BXP - June/July 2017 - 23
BXP - June/July 2017 - 24
BXP - June/July 2017 - 25
BXP - June/July 2017 - 26
BXP - June/July 2017 - 27
BXP - June/July 2017 - 28
BXP - June/July 2017 - 29
BXP - June/July 2017 - Deeper Connections
BXP - June/July 2017 - 31
BXP - June/July 2017 - 32
BXP - June/July 2017 - 33
BXP - June/July 2017 - 34
BXP - June/July 2017 - Category Disruptor
BXP - June/July 2017 - 36
BXP - June/July 2017 - 37
BXP - June/July 2017 - 38
BXP - June/July 2017 - 39
BXP - June/July 2017 - The Debate: Disruptive Innovation , Marketing and Brand
BXP - June/July 2017 - 41
BXP - June/July 2017 - The Toolbox: Luxury
BXP - June/July 2017 - 43
BXP - June/July 2017 - 44
BXP - June/July 2017 - 45
BXP - June/July 2017 - 46
BXP - June/July 2017 - Index of Advertisers
BXP - June/July 2017 - The List
BXP - June/July 2017 - Cover3
BXP - June/July 2017 - Cover4
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