BXP - June/July 2017 - 24

24

AN INTEGR ATED
HANDLE ENABLES
PORTABILIT Y,
SO IT CAN BE
REMOVED FROM
A WORK STATION
AS EASILY AS IT IS
IMPLEMENTED.

the product, making it such that an individual could purchase

dation, which was great exposure to the kinds of problems

it by themselves without the need to ask for any financial

that organizations are trying to solve. So I am always seeking

support from the company. Most companies do help their em-

ways to give back.

ployees if they're interested in buying a product like this, but
we wanted to keep the price low enough so that people could

"We have tons of customers who have said, 'We bought a

buy the Cubii on their own without getting a reimbursement.

treadmill machine and that is just our laundry hanger now,'"
Jain recalls. "We are making a fitness product that people

"The second thing was ease and portability of implementing

don't dread."

the device," he continues, "making it such that it is something
that you can easily slide under your desk. It doesn't interrupt

For Dalmia, the company's mission goes back to his family. "I

your entire work setting as opposed to a standing desk or a

grew up in a family where I had seen my parents and grand-

treadmill desk where it's not really easy to go back to your

parents undergo health challenges because they were not

original cubicle setup. The Cubii's design makes it easy for

moving much," he explains. "My parents were entrepreneurs,

HR departments to test out with their employees because

and I noticed that health was taking a back seat in pursuit of

everything else in the employees' offices and cubicles remain

that entrepreneurial dream. And in my opinion, these goals

the same, including their desks and chairs.

should not have been mutually exclusive to one another. I felt
that there needs to be a way where someone should be able

"Lastly, we wanted to include the ability to track how a user

to do their regular work-because that's important-but at

is performing," Dalmia explains. "This is something that HR

the same time take care of their health."

cares a lot about. Most companies want a return on their
investments. They want to easily see if they've invested in

This is a dream shared by Sekine. He adds, "My work with

these devices that their employees are actually using them

Cubii is really a natural extension of my earlier dream of

to be healthier, which can result in real productivity gains as

becoming a physician. And I feel like that transition has gone

healthier employees often take fewer sick days."

very smoothly. I'm able to affect the lives of millions of people right now. And that's what drives me every day."

NORTH STAR IS TO IMPROVE LIVES
"For me, Cubii is part of something that goes back to my

The next stage of their mission? To build upon Cubii's suc-

childhood," Jain says. "Because I grew up in India, this idea

cess as an under-desk device for U.S.-based workers with a

of giving back is just part of my development as a person. I

new machine that brings the health benefits of its smooth

used to always spend summers teaching at underprivileged

elliptical action to an older set of home-based shoppers and

schools. Similarly in college, I interned with the Clinton Foun-

expand distribution of all products internationally. x

JUNE / JULY 2017

|

BRAND EXPERIENCE



Table of Contents for the Digital Edition of BXP - June/July 2017

Bxp - June/july 2017
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: The Stride Ahead
Deeper Connections
Category Disruptor
The Debate: Disruptive Innovation , Marketing and Brand
The Toolbox: Luxury
Index of Advertisers
The List
BXP - June/July 2017 - Intro
BXP - June/July 2017 - Bxp - June/july 2017
BXP - June/July 2017 - Cover2
BXP - June/July 2017 - 1
BXP - June/July 2017 - Contents
BXP - June/July 2017 - 3
BXP - June/July 2017 - 4
BXP - June/July 2017 - 5
BXP - June/July 2017 - Editor’s Letter
BXP - June/July 2017 - 7
BXP - June/July 2017 - 8
BXP - June/July 2017 - The Scene
BXP - June/July 2017 - 10
BXP - June/July 2017 - 11
BXP - June/July 2017 - 12
BXP - June/July 2017 - 13
BXP - June/July 2017 - 14
BXP - June/July 2017 - 15
BXP - June/July 2017 - 16
BXP - June/July 2017 - 17
BXP - June/July 2017 - 18
BXP - June/July 2017 - 19
BXP - June/July 2017 - Chief Experience Officer Series: The Stride Ahead
BXP - June/July 2017 - 21
BXP - June/July 2017 - 22
BXP - June/July 2017 - 23
BXP - June/July 2017 - 24
BXP - June/July 2017 - 25
BXP - June/July 2017 - 26
BXP - June/July 2017 - 27
BXP - June/July 2017 - 28
BXP - June/July 2017 - 29
BXP - June/July 2017 - Deeper Connections
BXP - June/July 2017 - 31
BXP - June/July 2017 - 32
BXP - June/July 2017 - 33
BXP - June/July 2017 - 34
BXP - June/July 2017 - Category Disruptor
BXP - June/July 2017 - 36
BXP - June/July 2017 - 37
BXP - June/July 2017 - 38
BXP - June/July 2017 - 39
BXP - June/July 2017 - The Debate: Disruptive Innovation , Marketing and Brand
BXP - June/July 2017 - 41
BXP - June/July 2017 - The Toolbox: Luxury
BXP - June/July 2017 - 43
BXP - June/July 2017 - 44
BXP - June/July 2017 - 45
BXP - June/July 2017 - 46
BXP - June/July 2017 - Index of Advertisers
BXP - June/July 2017 - The List
BXP - June/July 2017 - Cover3
BXP - June/July 2017 - Cover4
http://www.nxtbook.com/nxtbooks/STMG/bxp_201910
http://www.nxtbook.com/nxtbooks/STMG/bxp_201908
http://www.nxtbook.com/nxtbooks/STMG/bxp_201907
http://www.nxtbook.com/nxtbooks/STMG/bxp_20190506
http://www.nxtbook.com/nxtbooks/STMG/bxp_201904
http://www.nxtbook.com/nxtbooks/STMG/bxp_201903
http://www.nxtbook.com/nxtbooks/STMG/bxp_20190102
http://www.nxtbook.com/nxtbooks/STMG/bxp_201812
http://www.nxtbook.com/nxtbooks/STMG/bxp_awards2018
http://www.nxtbook.com/nxtbooks/STMG/bxp_20180910
http://www.nxtbook.com/nxtbooks/STMG/bxp_201808
http://www.nxtbook.com/nxtbooks/STMG/bxp_201806
http://www.nxtbook.com/nxtbooks/STMG/bxp_201805
http://www.nxtbook.com/nxtbooks/STMG/bxp_201804
http://www.nxtbook.com/nxtbooks/STMG/bxp_201803
http://www.nxtbook.com/nxtbooks/STMG/bxp_20180102
http://www.nxtbook.com/nxtbooks/STMG/bxp_201712
http://www.nxtbook.com/nxtbooks/STMG/bxp_20171011
http://www.nxtbook.com/nxtbooks/STMG/bxp_201709
http://www.nxtbook.com/nxtbooks/STMG/bxp_201708
http://www.nxtbook.com/nxtbooks/STMG/bxp_20170607
http://www.nxtbook.com/nxtbooks/STMG/bxp_201705
http://www.nxtbook.com/nxtbooks/STMG/bxp_201704
http://www.nxtbook.com/nxtbooks/STMG/bxp_201703
http://www.nxtbook.com/nxtbooks/STMG/bxp_20170102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201612201701
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201611
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201609
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201608
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160506
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201604
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201603
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20160102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201512
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201510
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201509
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201508
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201505
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201504
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201503
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20150102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20141112
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201410
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201409
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201408
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20140607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201405
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201404
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201403
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20140102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201312
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201311
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130910
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201308
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130607
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201305
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201304
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201303
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_20130102
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201212
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201211
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201210
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201209
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201208
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201206
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201205
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201204
http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201203
http://www.nxtbookMEDIA.com