BXP - January/February 2018 - 10

CHIEF E X PER IENCE OF FICER

From Everyday to
Extraordinary
An iconic American brand, which uses innovative design to
transform ever yday tasks, experiences double digit growth
under leadership of new CEO and president.
BY LINDA CASE Y

As CEO and president of Radius, Saskia Foley is continu-

product is its innovative Radius Original toothbrush designed

ing a family tradition focused on elevating the every day. In

in 1982 by Foley's father, Kevin, and his business partner

addition to her more than 20 years of experience in CPG in

James O'Halloran, who believed that even the most everyday

roles as diverse as assembler to executive vice president of

products could be refined and improved.

sales and marketing, Foley brings a passion for innovation
and corporate social responsibility paired with a MBA from

"They had tried another product that had just come out at

the Olin School of Business (Babson College). Leveraging her

the time," Foley explains, "and they were both disillusioned

background, Foley is leading the Radius team with phenom-

by it. This product had all this hype. This new toothbrush

enal growth. "We are growing incredibly fast, actually double

was supported by all this branding and advertising, but it

digits, almost 50%," says Foley, during a CXO interview filmed

really didn't do anything different than anything else on the

at the company headquarters in Kutztown, PA.

market."

DELIVER DELIGHT

The partners applied their industrial design backgrounds as

Foley would be quick to correct anyone who would call

architects to create a toothbrush that sits in the permanent

Radius, an oral care company, but its most recognizable

collection of the Smithsonian Institute's national design mu-

CXO is a multi-media thought leadership series in print
and online, where, through the generous suppor t of our
sponsors, we speak with branding, design and marketing
leaders tasked with delivering superior brand experiences.



Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
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BXP - January/February 2018 - 43
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BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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