BXP - January/February 2018 - 12

A D V E R T O R I A L

Paper gift cards are redefining the beauty of gifting
THE paper gift card, IMAGEMAX®. NEENAH IMAGEMAX® is
an engineered paper card with 30% PCW, recyclability, and is
FSC-certified. Its best in class, smooth, coated surface delivers
exceptional print quality, and its bright white shade means faithful color reproduction. It is also compatible with all traditional
stored value card finishing processes including magnetic stripe,
signature panels, bar coding, die cutting, affixing and printing.
Packaging the gift card. Nearly half of gift cards are purchased
at card "malls" such as kiosks or towers, so your card really needs
to stand out. IMAGEMAX® cards are designed to take on all
types of decorative processes including embossing and flocking,

"With IMAGEMAX®,
Neenah has become
the choice of global
brands for gift cards.
Not only is a paper
gift card the smart
thing to do, it's the
right thing to do."

processes that won't work on plastic. Thinking beyond the card,
Not so long ago, giving a gift card said "I have no idea what to

many brands pair gift cards with custom carriers crafted from

get you so I took the easy way out." Well, that's all changed.

one of Neenah's beautiful paper stocks. Think a "hangtag" to be

Last year, consumers purchased an average of 6.5 physical gift

affixed to a wine bottle, or even a special branded, bespoke box.

cards per person. Studies among recipients suggest they perceive gift cards as more valuable than a traditional gift, perhaps
speaking to the mobile and gift card preferences of millennials,
who are completely disrupting traditional shopping patterns.
Exponential growth. The high adoption rate of technology, the
growth in e-commerce and the flexibility associated with ease
of use are just a few reasons for these changing attitudes. The
gift card industry is estimated to reach $160 billion by the end
of 2018, growing at a CAGR of 24% through 2023. The gift card
market is flourishing, and the gifting opportunities gift cards
present are here to stay.
Brand benefits beyond the initial sale. A strong gift card
program provides a measurable financial impact to business

As a cohesive, thoughtful gift card strategy is becoming

by delivering increased revenues, margins, potential and future

a necessity in an increasingly fragmented and complicated

sales, and a decrease in returned merchandise. For example,

marketplace, Neenah is helping to simplify the choice of

three of every four customers overspend the amount on their

materials. Not only is choosing a paper gift card the smart thing

gift card by an average of $38. And, 44% of consumers visit a

to do, it's the right thing to do. For more information,

store they say they would not have otherwise gone into because

visit neenahpackaging.com.

of a gift card. Having a gift card strategy in place is essential.
Why big, global brands choose paper vs. plastic. Brands
such as Amazon, Facebook and Ben & Jerry's have all chosen paper gift cards over plastic. The list of brands making the switch
from plastic to paper grows longer every day. Why? Paper cards
enable brands to significantly reduce their environmental footprint by eliminating the need for fossil fuel-based production
and by keeping plastic out of the landfill.


http://www.neenahpackaging.com

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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