BXP - January/February 2018 - 27

27

The Mondly ioS and android appS Take learnerS on a gaMified language journey deSigned around real-life SiTuaTionS Such aS
ordering food in a reSTauranT, dealing wiTh eMergencieS or going on a holiday. The app alSo includeS a voice chaTboT deSigned To
involve learnerS in converSaTionS in a foreign language froM day one. The appS have been downloaded More Than 20 Million TiMeS by
people in over 190 counTrieS and offer a SelecTion of 33 languageS To learn, including SpaniSh, Mandarin chineSe, ruSSian or arabic.

book by members as well in the U.S. in 2017. In fact, the Instant

global branding company Siegel+gale, says with branding at

Pot found itself a spot in homes from coast to coast as it was

the crux of how these relationships are built, what is being

delivered to 27,000 U.S. ZIP Codes.

communicated matters more than ever, and it is crucial that
these machines have "heart."

IntellIgent ShoPPIng aSSIStantS
aI has provided for smoother and more human-like

For example, Mattel's aristotle audio assistant was created

communication interactions, thereby creating stronger

to engage children by answering their questions through a

relationships between people, machines, and the brands

conversational speech format specially built to understand

behind them. For instance, IBM's Watson is a cloud-based

young voices. google has trained neural networks to recognize

cognitive engine that claims it "can think like a human" by

doodle drawing in real time, providing a call back to ancient

using natural language processing and machine learning.

hieroglyphics in this hyper-technological age. [editors' note:

Watson currently works with dozens of brands in 45 industries

the aristotle project was short-lived, with the NY Times

across 20 countries, including 1-800-Flowers, the north Face

reporting in october 2017 that Mattel pulled the aI device.

and Staples.

But the technology showcased how far aI has advanced to be
accessible to audiences with a wide range of communication

then there's the rise of voice-systems such as google home

and technology skills.]

and amazon alexa, which consumers are relying more and
more on for shopping decisions. alex Stark, UX Strategist for

"these brands break down the barrier between human and

BXPMagAzine.com


http://bxpmagazine.com

Table of Contents for the Digital Edition of BXP - January/February 2018

Bxp - January/february 2018
Contents
Editor’s Letter
The Scene
Chief Experience Officer Series: From Everyd Ay to Extraordinary
Beer Brand Gets Rebrand
The Rise of Ai
Makeover Challenge
The Debate
The Toolbox: Active and Intelligent Packaging
Index of Advertisers
The List
BXP - January/February 2018 - Intro
BXP - January/February 2018 - Bxp - January/february 2018
BXP - January/February 2018 - Cover2
BXP - January/February 2018 - 1
BXP - January/February 2018 - Contents
BXP - January/February 2018 - 3
BXP - January/February 2018 - 4
BXP - January/February 2018 - 5
BXP - January/February 2018 - Editor’s Letter
BXP - January/February 2018 - 7
BXP - January/February 2018 - The Scene
BXP - January/February 2018 - 9
BXP - January/February 2018 - Chief Experience Officer Series: From Everyd Ay to Extraordinary
BXP - January/February 2018 - 11
BXP - January/February 2018 - 12
BXP - January/February 2018 - 13
BXP - January/February 2018 - 14
BXP - January/February 2018 - 15
BXP - January/February 2018 - 16
BXP - January/February 2018 - 17
BXP - January/February 2018 - Beer Brand Gets Rebrand
BXP - January/February 2018 - 19
BXP - January/February 2018 - 20
BXP - January/February 2018 - 21
BXP - January/February 2018 - The Rise of Ai
BXP - January/February 2018 - 23
BXP - January/February 2018 - 24
BXP - January/February 2018 - 25
BXP - January/February 2018 - 26
BXP - January/February 2018 - 27
BXP - January/February 2018 - 28
BXP - January/February 2018 - 29
BXP - January/February 2018 - 30
BXP - January/February 2018 - 31
BXP - January/February 2018 - 32
BXP - January/February 2018 - 33
BXP - January/February 2018 - Makeover Challenge
BXP - January/February 2018 - 35
BXP - January/February 2018 - 36
BXP - January/February 2018 - 37
BXP - January/February 2018 - 38
BXP - January/February 2018 - 39
BXP - January/February 2018 - 40
BXP - January/February 2018 - 41
BXP - January/February 2018 - 42
BXP - January/February 2018 - 43
BXP - January/February 2018 - 44
BXP - January/February 2018 - 45
BXP - January/February 2018 - 46
BXP - January/February 2018 - 47
BXP - January/February 2018 - The Debate
BXP - January/February 2018 - 49
BXP - January/February 2018 - 50
BXP - January/February 2018 - 51
BXP - January/February 2018 - The Toolbox: Active and Intelligent Packaging
BXP - January/February 2018 - 53
BXP - January/February 2018 - 54
BXP - January/February 2018 - Index of Advertisers
BXP - January/February 2018 - The List
BXP - January/February 2018 - Cover3
BXP - January/February 2018 - Cover4
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